I'd say "it's just public relations and marketing" except this is a fairly complex issue. First, there are muslims who are decent people, and Islam, at least the moderate kind, isn't directly the problem. Second, Bush Jr. is a pragmatist. He doesn't want to offend the center of this country with indescriminant hate. I don't claim to be an expert regarding the clash of civilizations, but I agree with those who say Islam is going through a reformation period now, just like Christianity did 400 years ago. Now, every muslim is free to interpret the Koran whatever way he wants. So now muslims are being told by their fundamentalist masters that Jihad means "kill the infidel." The final outcome of the debate over what jihad means doesn't have to conclude this way. Defeating bin Laden and al Qaida will go a long way toward demonstrating that Allah isn't on their side.
Lots has been written about this matter, so I don't think I need to argue it further: certain people who happen to be muslim are now saying they're our enemies. Other muslims don't agree. We shouldn't hate people just for being muslim, because that's when we stoop as low as the immams who call for jihad.
Do you think I'm being politically correct? Think again. I want to end all immigration from muslim countries, if not 99% of all immigration in general -- at least until we sort out the matter of how to tell who is our enemy and who isn't. I also have no qualms about deporting people with green cards and other temporary status. And I don't think the constitution protects anyone who isn't a citizen. They have their human rights, but those are quite reduced from the Bill of Rights.
Before criticizing Bush's lack of will, or his inability to call a spade a spade, remember that he has the whole world watching him now. Why not bring peaceful muslims over to our side? We even have muslims fighting for us in our military.
The Bush "revolution" is to take back the notion of America's right to pursue its interests all over the world in the name of liberty and idealism. The decision to use preemption is also a revolutionary idea for many Americans. Bush is the best man for helping all reasonable Americans understand why.
Is there a war between civilizations here? I think so. Acknowledging peaceful dwellers on the other side isn't a bad thing.