The entertainment industry is very much a part of our advanced technological society. The entertainment industry has advanced so far that it has replaced mythology, mythological heros such as Hercules and Jason, and romanticism. Take that away, and you take away the last remnants of our human spirit.
Hear that, Phil Hendrie? Leave our sports heros alone, it's all we have left as role models, they are not mere humans. Heck, even Zeus wasn't what you would call perfect.