[Darkwolf377]

BBM has a budget of under $20 million. With the buzz it's getting and those admittedly preliminary per screen averages, when you add in the DVD and TV sales, this thing is probably already in profit. Not very nip and tuck when it's at or near profit before it's even opened in more than 5 theaters.

[AmishDude]

Well, the production budget is under $14 million (boxofficemojo). Since you know the industry, you must know that marketing is usually half of production costs, so I guess that's where you're getting 20. But I'd argue that before it's said and done marketing will be a bit higher than the usual formula.

The point here is the cynically predictable juvenile nature of the project. "Gay cowboys, that'll get all those middle-class prudes!" First of all, we all knew it would be a critical success before it hit the screen. Second, we all knew it would be an Oscar contender (and Golden Globe winner, bank on it) before the voters even saw it. Third, it was predicted by none other than Eric Cartman, and I am really surprised that the main press doesn't mention it.

It's the same old indy film stuff, just this time somebody's heard of the director and actors.

Now the absurdity of a lonely sheep herder turning to his male partner for sexual companionship aside (I mean, we're talking SHEEP here!) its only purpose is to be provocative.

Fine, but let's not pretend it's Shakespeare.

[AmishDude]

BTW, how am I wrong about the thing not making money until the Oscars? It hasn't cracked a mil in gross receipts (gross). DVD and TV won't come into the picture until at least the spring.