No one owns the franchise; anyone can believe anything they want to about Jesus.
I have yet to meet the person qualified to judge another person’s heartfelt beliefs about Jesus.
John 6:27-29
27. Do not work for food that spoils, but for food that endures to eternal life, which the Son of Man will give you. On him God the Father has placed his seal of approval."
28. Then they asked him, "What must we do to do the works God requires?"
29. Jesus answered, "The work of God is this: to believe in the one he has sent."