This is from their "About Us" page:
ThePost.ie is a new portal site from The Sunday Business Post that has been designed as a gateway to the internet for those with in interest in Irish business, financial, political and economic issues.
ThePost.ie is partnering with Irish businesses that have a strong online offering to deliver a fuller, faster internet service to our growing online community.
ThePost.ie follows the principles and philosophy of The Sunday Business Post.
http://www.thepost.ie/post/pages/p/flat.aspx-qqqincludename=aboutus.htm-qqqx=1.asp
This doesn't appear to be a fringe publication.
Never heard of it today. Being an internet site associated with a business paper doesn’t make it any less fringe—countless papers simply have connections to online content producers. Did you read that other article I posted a selection from? That doesn’t suggest an agenda beyond reporting business news? They also post fiction, something I’ve yet to see in business journals.