I have never and will never understand churches that hold Easter egg hunts.
I always understood they were held in order to boost fertility among the participants.
It's not about the Easter Bunny - nor is it really celebrating the resurrection of our savior. But, what it really is, is taking an opportunity to bring families together in a safe and fun event for the kids; and building ties and relationships within the adults of the church.
IMHO, one of the greatest failings in the Christian community (I'm talking all denominations here), is that the church community does not focus as much energy as it should, in fostering friendships amongst it's membership. Face it, your church has a lot of like-minded individuals (some very good folk, some mediocure fols, some folk may not be your cup of tea) - but aside from a couple hours on Sunday - do you really see them? Do you interact with the person who sits next to you in your pew? Do you know his first name, his hobbies, his skills, his needs? Do you know him well enough, that you could call him and ask him to help you move something, or does he know you well enough to ask for help - should he need it?
This is very important, because living a Christ-like life is rough; and having a friend you can turn to, not only blesses you, but it blesses him as well. There is no greater job, than being of service to an individual who needs help. And there are few greater blessings than dear friends you can turn to, when things go horribly wrong.
IMHO, the Easter Egg hunts are a way of fostering this sort of thing; and for this, should be commended.