Their "marketing" program has been kicked into high gear since concerns over losses in membership became front burner for them.
They elected their first black president a couple of years ago - I believe solely out of PC motives. There's absolutely nothing wrong and everything right with a qualified leader getting elected president, regardless of race, but this was just too "markety" a move to be coincidence.
They've also been kicking around the idea of re-marketing their name by removing "Southern" from it. Sniveling, cowardly, worldly compromise.
You sure have a dislike for a denomination that votes about 80% pro-life conservative.