That is a very loose reading of that verse. Jesus died for the sins of the whole world, and redeems creation itself. God commands all men everywhere to repent. Jesus said that if He be lifted up, He would draw all men to Himself.
I don’t believe for one minute that God chooses to not redeem some men. But I do believe that some (most) men choose not to be redeemed.
It appears that most would rather be Praised into Hell; than Rebuked into Heaven.