Yep. Hell is a choice and we all have to make that choice. This tripe is from someone that says, “God is love and no loving God would ever do something so cruel as to send someone to hell forever.” That God is love is certainly true. But that is not all that God is. God is absolute justice as well and that is the basis for the possibility of eternal hell. He explicitly gave grounds for someone to be consigned to hell. Among them is the one sin that God will not forgive, ever. That is a final, irrevocable rejection of what God offers us - His Son as our saviour, lord and master.
Indeed! The mistake that a lot of people make is that they think sin eventually gets them into hell.
Ron Graham (RIP) wrote a spellbinding article on hell a few years ago.
Jesus is our only lifeline out of that horror.
https://www.raptureready.com/featured/graham/g146.html