Because so many people now attend church only once each year at Christmas time, often just to satisfy mom and dad, or grandma and grandpa, my church uses Christmas as a time to evangelise the 'unchurched', those that do not know, or have walked away from '(dis)organised religion'.
This weekend, the church does its Christmas production, '[Work] In Progress: A Christmas Story'. The production focuses on the 'why' that we need a Saviour, rather than a large number of carols and the Christmas story from Luke and Matthew. With a 75 member choir, a 60 member orchestra, a large number of worship singers and musicians and a large drama team, Centre Street Church's Christmas production draws many people to the church who would otherwise never enter a church. The last presentation is at 5:55PM (MST) and may be viewed over the internet http://csc.churchonline.org.
In addition to five presentations this weekend, the last being at 5:55 PM (MST), there are five Christmas Eve services, focused on why each one of us needs a Saviour. Again, like the Christmas production, the focus is on the unchurched, especially those who come to church because of 'tradition'. As a follow-up, years ago, the Pastor did a 10 part sermon series on 'Why Believe?', in essence, an apologetics series for those who are 'seeking' or new to faith in Jesus. This follow-up series is offered on video, begining in January, focusing on people new to the faith. It goes well with Alpha courses.
While the Easter production and Easter services do have a focus on evangelising to the unchurched, there is more of a focus on those who believe, because secular society has mostly ignored Easter while turning Christmas into a secular holiday where 'love' is measured in how much you spend. Church is seen as 'tradition', so provides more of an opportunity to evangelise to the 'unchurched'.
I saw a sign today that mentioned “the magic of Christmas.” I like the sign otherwise, so did not buy it.
There is nothing “magic” about Christmas. People need to look to God for the reason for the season.