Gillette needs to hire that Brand Power agency to do their ads. Brand Power ads actually focus on the product and what it’s for. I’ve seen them for Swiffer, Mr. Clean Erasers, and other products They are plain but effective. I usually wind up thinking, “hey, I should buy that.” They are the polar opposite of the metrosexual/SJW onanism fests that are not about the product at all, but about feeling virtuous. I am also fairly certain that Brand Power execs are not habitual abusers of drugs, which I take to be a major creative source for a lot of advertising. Have you seen the Rastafarian guy milking a giraffe and getting a bucket of Skittles?
I stopped using their razor blades about 5 years ago.
My beard is very tough in 24 hours, and Gillette apparently lowered the quality of their blades. The blades used to last about 5 days, and suddenly I was getting 1-2 days. Often I would get some severe nicks. Then the prices went up.
I went to the Norelco shave in the shower razor. I still use Gillette’s shave cream. Now, I will find an alternative.
In the near future, the surviving Business schools will document how many CEO’s including the owners of the NFL/Apple/Gillette have destroyed their companies.
Or they came close to destroying their companies with their liberal attacks against America and those who love America.
Many CEO’s have started the destruction of their businesses with their vile attacks on those who live a positive lifestyle instead of a self destructive liberal one!
Politics at its very core embodies the selective. i.e., once a political position is stated you have to account that you are now on the opposite side of 50% of all current, as well as potential customers. Sometimes the numbers can be higher.
But that’s the rule-of-thumb. That’s why it used to be the absolute last thing any CEO worth-their-salt would argue publicly, let alone place its business and customers directly into any political fray.
It seems that many of these CEO’s like NFL/Apple/Gillette and ? forgot they were in the business of business – not the business of liberal politics.
Many of us have a suspicion, the price they are going to pay in loss of sales, reputation, as well as share holder condemnation will be legendary.
Schick or Bic razors and Schick Edge shaving gel. They aren’t locked up at the store that I know of and all work just fine.
I’ll miss the Old Spice for a bit but I’ll get over it.
This ad campaign is a stupid move.
The shave a month clubs are going to do very well from this.
During the bowl games there were a lot of AT&T ads...none of them good, but one I found particularly offensive had two men, obviously supposedly married to each other, talking to their clueless female babysitter...as if everyone is not only supposed to approve of same-sex marriage but also of homosexual men adopting children. I escaped from AT&T years ago and would never go back, but that just reinforced my dislike of the company.
I don’t like being told its my fault for being a man. That’s simply sexist.
The war on men and boys goes merrily along and it is being led by leftists.
JoMa
Have you SEEN the 2 minute lecture on “toxic masculinity” by Gillette on YouTube? “Yes, primary customer audience, YOU are evil bastards for letting testosterone poison your boys, and its time you shaped up!”
I might be open to a Sunday Sermon by my pastor, that gently urged us, as men, to behave like Christ. That’s his job, and he does it wonderfully. But what is the mentality behind this nonsense? YOUR job is to sell razors to create jobs in manufacturing and to return profits to your investors. You have been losing market share to Harry’s and Dollar Shave Club, and NEED your customer base, who frankly are largely older men like me. And your solution is to shame the customer base?
Well, some results are in… You DO have everyone talking about this. And the up/down vote on YouTube is… 18K think lecturing men to not be so manly is a great idea. And 190K think, wow, I’m never buying your product again. Perhaps you should have, I don’t know, made a commercial that extolled the quality, price and value of your product against those cheaper upstarts people actually want? Nope. Some peppy, sanctimonious ad exec had a point to make, a point far more Important than profits.
Get woke, go broke, guys. But feel free to blame we “toxic” men for not being enlightened enough to buy a product that is hostile to who we are. You will anyway.
Gillette products will turn you into a homo...
I’ve been using Gillette 20+ years. Yesterday, due to their ad, I went online and bought a Schick power razor. Done with Gillette forever.
I have seen over the years the whiny men on the newer tv shows. I watch a lot of the old shows from the 50’s thru the 80’s and they just do not have whiny guys on them.
BJ’s membership stores have their own brand of disposable (like Good News) razors in packs of 100, for a reasonable price. I’ve used them, and they’re pretty good.
I don’t like schick, never have...they either angle their blades wrong, or, they’re just too sharp, and I always cut myself with Schick.
But, I’m done with Gillette.
The problem with people who are XX is that they are not really women.
They think they are women but they are not.
I don’t remember if I have ever bought a Gillette product, but I did stay overnight in Gillette, Wyoming, once. To be on the safe side, I will avoid that town in the future.
Statements from Gillette management verify that they went into this thing open-eyed, that they expected controversy, and that they're preening over their moral superiority to their customers. We'll see what it does to sales.