White Bakers Banned From Competition

Here is the reply I got back from King Arthur:

Thank you for reaching out to us at King Arthur Baking Company regarding Baking Pitchfest.

Pitchfest is open to individuals from a variety of racial and ethnic backgrounds, including Asian or Pacific Islander, Black or African American, Hispanic or Latinx, Indigenous or Native American, and Middle Eastern or North African. Our goal is to provide opportunities for those who may have been historically underrepresented in certain areas. Because there’s no formal verification process in place to confirm eligibility, it’s up to each person to be honest about identifying themselves as a member of one of these groups

Helping build joyful, equitable communities that celebrate diversity is an important part of who we are as a company. We are delighted to provide a range of programs that cater to different communities, such as children, veterans, employee-owners, and others. We recognize the significance of serving specific groups while keeping most of our programs accessible to all. We are particularly thrilled about our partnership with Project Potluck, a mentorship program that seeks to empower individuals of color in the food and culinary sectors. We fully endorse their mission and are honored to support such a deserving cause.

I got them BS from them, too. I wrote them asking when will DISCRIMINATION of whites going to stop? My daughter got the same chain email I (and you) received. My son, didn’t get a reply yet, so he wrote a sweeter message today. He did call them Morons 🤓 yesterday.

My nephew is married to a Vietnamese. They met in 6th grade and are still together. I think my niece in law is more Conservative than my Nephew. Her parents were boat people and her mom lost her parents when they escaped. Their kids are not indoctrinated, they know about Communism from their grandparents.

The contest is one of many that the company sponsors. They are marketing to a specific demographic - as many companies do. It is not indicative of a war on white people.
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King Arthur sponsors over 150 baking contests all over the country.
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Half mentorship, half competition, Baking Pitchfest is an accelerator program designed to foster greater inclusivity and creativity in the baking world by providing equitable opportunities for People of Color* entrepreneurs. Winners receive financial support, brand exposure, and mentorship to help accelerate their businesses.

Maybe your response isn't clear, but it looks like they sponsor all sorts of baking competitions, all/many of which segregate based on color. Seems to me that the entire program is anti-white, not just one of the many competititions?

Or am I wrong and they also host just as many whites-only competitions also? Or to be fair, shouldn't 60% of the competitions be white-only? (Unless, of course, they include 'Hispanics' as white, in which case I mean to say 80%.)

I read it as: they sponsor over 150 baking competitions all over the country, which means that at least 150 are open to everyone. That’s how I read it.

I saw no indication on their website that they restrict any baking contest other than the one in question.

Having said that, they are an employee-owned company and certainly have embraced DEI. That is their perogative as employee-owners.

As an observant consumer I think that all of their contests should be open to everyone. But if they choose, in one contest, to market to “people of color” - I don’t see this as being against white people. They want to encourage people of color in the baking world, apparently because they feel that this group is underrepresented.

It sounds like they are doing two things: making a social statement AND marketing to an underrepresented group.

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