Posted on 11/11/2018 8:54:19 AM PST by Olog-hai
I bought a can of Schlitz the other day (500ml). It was produced in Germany!
MillerCoors is buying up breweries (which have their own brewing capacity)
https://www.millercoors.com/breweries/craft-breweries
https://www.millercoors.com/beers/shop-our-brands
MillerCoors is saying they don’t have the capacity to keep making Pabst. If they’d never made Pabst (under contract) they couldn’t have been forced into the arrangement. But each of their efforts to control the market for “beer” by buying up/out the competition must be approved. It comes with conditions.
https://en.wikipedia.org/wiki/MillerCoors
During the merger discussions between Anheuser-Busch InBev and SABMiller in 2015, the U.S. Department of Justice (DOJ) had agreed to proposed deal only on the basis that SABMiller “spins off all its MillerCoors holdings in the U.S. — which include both Miller- and Coors-held brands — along with its Miller brands outside the U.S.” The entire ownership situation was complicated: “In the United States, Coors is majority owned [58%]by MillerCoors (a subsidiary of SABMiller) and minority owned by Molson Coors, though internationally it’s entirely owned by Molson Coors, and Miller is owned by SABMiller.”[16] SABMiller agreed to divest itself of the Miller brands. by selling its stake in MillerCoors to Molson Coors.[7]
After the merger on October 10, 2016 was concluded, SABMiller sold to Molson Coors full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico for US$12 billion. Molson Coors also retained “the rights to all of the brands currently in the MillerCoors portfolio for the U.S. and Puerto Rico, including Redd’s and import brands such as Peroni, Grolsch and Pilsner Urquell.” The agreement made Molson Coors the world’s third largest brewer.[17] The company is now also the largest brewer in the U.S.[8]
The Molson Coors press release provides a summary of the net effect in terms of the Miller portfolio. “As part of the transaction, Molson Coors gains full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico, and retains the rights to all of the brands currently in the MillerCoors portfolio for the U.S. and Puerto Rico, including Redd’s and import brands such as Peroni, Grolsch and Pilsner Urquell.”[17]
In the U.S., the change is merely one of ownership (from 42 percent to 100 percent by Molson Coors), and that will not be relevant or apparent to consumers or to MillerCoors employees.[18] However, the company was planning to increase investment in several of its brands, including new national marketing and advertising campaigns, to increase sales.[19]
A beer summit for beer companies?
A Special an egg and a schooner will set you back about 10 bucks including a tip for the bar tender. For years they served PBR, always tasted great in a frozen schooner and alongside old friends or new ones.
Been going there since 1972. Still great but not the same as it used to be.
Now they have 10 different beers of all types on tap or bottles kids birthday parties, wedding parties (an old tradition actually), and way too many trendy types. Still love the place, though:
Was it this one?
https://www.userbars.org/userbars/Schlitz-500ml-Beer-Can-Made-In-Germany-For-Russian-Supermarket_352498796263.html
Oh gosh I sure hope so.
I’ll admit it: I’m probably the A #1 PBR fan here. Last year at a charity auction we “won” 52 cases of it, plus two PBR tailgating tents, cornhole games, coolers, a gazillion T-shirt’s hats and hoodies, cups, coozies...we happened to be sitting next to the local reps so they were very good to us to get the bids up for the charity. We’ve been getting the beer in installments and have 20 cases left to pick up. This article makes me so sad! It’s great old fashioned beer-tasting beer like I’ve known since I was old enough to bring a pop top can from the fridge to my dad and steal a sip! And the branding is classic Americana.
I’m too old to be a hipster but I do kinda fit the profile (excluding politics), let’s just say I was hipster BEFORE IT WAS COOL. ;)
Pabst closed thier own breweries in the mid-90’s. This is what happens when you lose site of what you do, and consider it to be just a brand.
Schlitz closed after strikes in the 80’s ran them out of business.
Check out the movie “Beer Wars”. I suspect this is less about the making of the beer and more about the packaging and shipping. The big boys control the shelf space in the supermarkets and this was a way for Pabst to get on the shelf. Otherwise, they probably couldn’t do it.
My suggestion to them would be to become a micro brewery and just take the hit. With their history and hipster street cred, they could break back through again, but it would take time and they would likely not make it onto supermarket shelves at all.
I see a lot of craft beer on supermarket shelves these days. Perhaps it’d be easier for Pabst since they still have name recognition, and the only thing holding them back is their owners and their twisted priorities and mentalities.
Let me see, Pabst is having Coors/Miller brew and package their product? And they say they are a beer company?
Only thing I will admit, is their beer does taste different, so I guess the recipe is different.
All the rockers around here love that piss water
I don’t get it. It’s horrible
Give me IPA or give me death !
Olympia, city of my birth, but the beer is so bitter.
How does PBR become a hipster favorite?
I grew up drinking PBR and Schlitz beer, as well as Goebells and Stroh’s Bohemian.
OMG. My go-to beer. You can’t imagine the flack I get over that...
I never see Schlitz anywhere ever. Is it still being brewed?
Risk of outsourcing. The org that controls the product means sets the priority.
Even moreso with InBev controlling distribution (at least in Texas).
When Marvel Comics bought up the leading distribution company in the 1990s, it monopolized the industry, flooded the channel, and many stores went bankrupt about tanking the entire industry.
Even moreso with InBev controlling distribution (at least in Texas).
When Marvel Comics bought up the leading distribution company in the 1990s, it monopolized the industry, flooded the channel, and many stores went bankrupt about tanking the entire industry.
July 2016
Anheuser-Busch InBev said on Wednesday that the United States Justice Department had cleared its $106 billion proposed takeover of SABMiller, provided some conditions were met, all but clearing the way for the two biggest brewers in the world to merge.
That would combine the maker of the Budweiser and Miller beers into one company, with an estimated global market share of about 28 percent, according to Euromonitor International.
alcohol production is a regulated monopoly.
as are the distributors.
as are the shelves (you can’t import beers legally for your bar or store).
as are the bars.
You “can” get into the business. If the industry lets you.
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