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Payless sold discount shoes at luxury prices --- and it worked
CBS News ^ | Nov. 29, 2018 | Megan Cerullo

Posted on 11/30/2018 7:34:37 AM PST by rickmichaels

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To: rickmichaels
Here's a video of the ad made from this experience.
61 posted on 11/30/2018 8:24:42 AM PST by Sgt_Schultze (When your business model depends on slave labor, you're always going to need more slaves.)
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To: jimtorr

We used to use a cobbler when I was a kid. He taught me how to buy shoes. I have one custom pair of boots. They are very well made, fit perfectly, can be worn in the muck or for dress, cost a bleep of a lot, and are worth every penny. I also have some men’s footwear. Very comfy and better made than ladies shoes. I think guys are less likely to put up with flimsy footwear.

I also take excellent care of my footwear. I got that habit, along with my huge feet, from my late dad. :-)


62 posted on 11/30/2018 8:25:12 AM PST by mewzilla (Is Central America emptying its prisons?)
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To: mewzilla
I have huge feet and circulatory issues. I will pay through the nose for well-made, well-fitting footwear that I’ll wear for years, style be damned.

My nephew has size 15 feet, and was able to obtain tennis shoes through a program with the Detroit Pistons. Maybe they have that in your area.
63 posted on 11/30/2018 8:35:13 AM PST by farming pharmer
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To: left that other site

Okay, now I know two things.

1. Americans aren’t the only people who can be duped by a slick ad campaign.

2. What a hypermarket is.


64 posted on 11/30/2018 8:37:41 AM PST by oldvirginian ( Buckle up kids, rough road ahead.)
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To: BlueHorseShoe

I agree. I like high end. I know high end. And I will guarantee you I would know a pair of Payless shoes. When I was young and broke I shopped there. They were crap.


65 posted on 11/30/2018 8:41:29 AM PST by sheana
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To: ifinnegan

It works for the Democrats!


66 posted on 11/30/2018 8:41:37 AM PST by Balding_Eagle ( The Great Wall of Trump ---- 100% sealing of the border. Coming soon.)
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To: rickmichaels

A fool and his money...


67 posted on 11/30/2018 8:48:10 AM PST by aquila48
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To: rickmichaels
He said the stunt indicates how powerful branding is in today's society. "The right cultural codes can completely transform the perceived value of just about anything," he said.

This is the same psychopathy that gave us 98 human "genders."

68 posted on 11/30/2018 8:55:57 AM PST by E. Pluribus Unum (Democracy dies when Democrats refuse to accept the result of a democratic election they didn't win.)
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To: nwrep

That is how the Kardasians make money.
The 6 media companies that own most media put someone on tv and on the covers of magazines and promote promote promote.

Britney Spears, Justin Bieber, Taylor Swift have made mega millions and they cannot sing at all. They are a brand.
As for singing does anyone know any of their songs?
All computer generated.


69 posted on 11/30/2018 8:59:55 AM PST by minnesota_bound
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To: rickmichaels

Payless must be owned by a democrat it’s their style.


70 posted on 11/30/2018 9:10:57 AM PST by Vaduz (women and children to be impacIQ of chimpsted the most.)
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To: rickmichaels

Pretentiousness will come back to bite you.


71 posted on 11/30/2018 9:13:43 AM PST by metmom ( ...fixing our eyes on Jesus, the Author and Perfecter of our faith......)
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To: V_TWIN

Haha. So right!


72 posted on 11/30/2018 9:13:54 AM PST by BlueHorseShoe ( Let us all speak out, rise up, lead and conquer! IÂ’m)
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To: sheana

Absolutely! And even clothes, you can tell immediately in fabrics and cut and construction. It’s just blatantly apparent. Hey and I don’t like paying those high prices. I loved when I could luck out and find stealer deals on the high end stuff. Doesn’t happen often but it does happen. ;^)


73 posted on 11/30/2018 9:17:03 AM PST by BlueHorseShoe ( Let us all speak out, rise up, lead and conquer! IÂ’m)
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To: nwrep

Works in politics really well too


74 posted on 11/30/2018 9:21:59 AM PST by Cold Heart
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To: BlueHorseShoe

I shop high end at the outlet stores. Saks Off Fifth. Neiman Marcus Last Call. etc. If you visit often and hit clearance sales you can get some pretty good bargains. I also buy off The Real Real dot com. I have gotten some really good deals off there. They absolutely authenticate everything unlike some other sites like Poshmark. I found an LV bag on there for $300 that I recently received. Barely used but of course from about 10 years ago line. I have a super nice pair of Manolo Blahniks I bought for $150 from there. Wearing them to a Christmas Party Saturday night. Have a pair of Prada wedge sandals I bought from there in August to wear to Phantom of the Opera in San Diego.....$40. ;)
The deals are around. You just have to find them.


75 posted on 11/30/2018 9:24:12 AM PST by sheana
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To: rickmichaels

[He said the stunt indicates how powerful branding is in today’s society. “The right cultural codes can completely transform the perceived value of just about anything,” he said.]

Including political candidates.


76 posted on 11/30/2018 9:36:59 AM PST by headstamp 2
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To: rickmichaels

People are so stupid and gullible. Is it any wonder they would support Obama and Hillary. Is it any wonder that they are buy the idea that socialism is great?

What is really bad about this is that payless shoes are at the bottom of the barrow in terms of quality. I bought them a few times and they hurt my feet. The bottoms actually crushed in an uneven way. Then they would just fall apart within 3 months. Total junk.


77 posted on 11/30/2018 9:53:59 AM PST by Revel
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To: rickmichaels

The ‘more money than brains’ posers...


78 posted on 11/30/2018 10:20:18 AM PST by GOPJ (When YOU hear drums - ands see drum circles at protests - you're watching communists in action.)
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To: ifinnegan

The shoppers got their money back, but were allowed to keep the shoes.


79 posted on 11/30/2018 11:08:51 AM PST by democratsaremyenemy (Streepisacreep)
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To: rickmichaels

Palessi

BRILLIANT!!!!

I ***LOVE*** it.

Pretentious snobs.


80 posted on 11/30/2018 11:52:13 AM PST by metmom ( ...fixing our eyes on Jesus, the Author and Perfecter of our faith......)
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