Free Republic

(Must see video...Ugh) The limitless imagination of the American marketing mind came to the fore again this week, as a San Francisco Burger King franchise unveiled its “Proud Whopper” in honor of LGBT Week. It’s exactly the same as a regular flame-grilled Whopper, but inside its rainbow-colored wrapper read the words, “We are all the same inside.” Senior Vice President Fernando Machado told Fox News, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.” The fast food chain even produced a video to highlight the campaign, ending with a little girl...

Burger King is celebrating gay pride with a message on its Whopper wrappers. The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.” Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.” The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging. The marketing effort is part of Burger King’s push to connect with customers in...

Calvin, Aquinas and a Whopper with Cheese "Be Your Way!" The new slogan sums up the philosophy that drives our public debate on morality “Have It Your Way!” You’ve heard it thousands of times. That’s because Burger King has been drumming it into our heads for forty years. But you’re not going to hear it any more. Burger King no longer wants you to “Have It Your Way!” That’s not good enough for you. From now on, “Be Your Way!” According to Associated Press, Burger King wants to communicate that customers, “can and should live how they want anytime. It’s...

The Church of England says all its dioceses have voted to let women serve as bishops, leaving just one major hurdle to changing centuries of church practice. The issue has long divided the Anglican Communion, a Christian denomination with more than 80 million adherents worldwide. …

Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” […] Burger King says in a statement that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.” It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012,...