On September 15, 2015, Barack Obama signed an Executive Order with the intent on implementing “Behavioral Science Insights to Better Serve the American People.” The Executive Order (EO) is based on a “growing body of evidence demonstrating that behavioral science insights — research findings from fields such as behavioral economics and psychology about how people make decisions and act on them — can be used to design government policies to better serve the American people.” Furthermore, the EO continues, “Where Federal policies have been designed to reflect behavioral science insights, they have substantially improved outcomes for the individuals, families, communities,...