Free Republic

Marketing experts preach that redefining a market is the best way to win it over. This is why gun control politicos are now making an effort to change their messages, targets and tactics. Over the last twenty years or so, gun control has lost. They lost the constitutional argument. They lost the criminological debate. They lost the support of the general public. My hope was that they would continue doing exactly what they have been doing, because they would continue their losing streak and might eventually become a historical footnote. But they are getting shrewder, as evidenced by a new...

Just revealed Democratic anti-NRA talking points urge anti-gun advocates and politicians to hype high-profile gun incidents like the Florida slaying of Trayvon Martin to win support for new gun control laws. In talking points likely followed by top Democratic leaders including President Obama after the Sandy Hook Elementary School shootings in December, the anti-gun "guide" urged gun foes to speak out when a shooting "creates a unique climate" to shout down the National Rifle Association."The most powerful time to communicate is when concern and emotions are running at their peak," said the 80-page document titled "Preventing Gun Violence Through Effective...

Washington State: Washington Alliance for Gun Responsibility (WAGR) is using a "guide to waging a politically-savvy gun control campaign" – produced in part by Washington, D.C. consultants - to lobby for gun control. It's entitled “Preventing Gun Violence Through Effective Messaging.” ... For example, the guide addresses Stand Your Ground laws and counsels the use of provocative substitute phrases including “Shoot First” and “Kill at Will,” asserting that these terms are “more accurate and persuasive.”... A “key point" on how to frame an effective message pushing the gun control agenda: “The core frame should be personal and emotional—centered on ‘people’...