VIDEO The secret is to buy the Einstein Bros gift cards for a STEEP discount which you can find at GiftCardGranny.Com. I found a $25 gift card for just $12.50 or 50% off. Then join the Schmear Society to take advantage of their Monday Baker's Dozen sale when you can get 13 bagels for just $7. Using the gift card, it only cost me $3.50 out of pocket. Call ahead to your local Einstein Bros store because a few do not accept gift cards. Most of those that don't are located on college campuses, in hospitals, etc..