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JCPenney lost nearly a third of its customers in 2012. Now, in an unprecedented move, the company is admitting it totally screwed up. … Failed CEO Ron Johnson’s plan included ditching the company’s popular promotions program. Ideally, the strategy was meant to revamp JCPenney’s image and appeal to young people. In reality, it alienated long-time customers, while failing to draw in new ones. …

J.C. Penney Co. shares jumped 11% in after hours on Monday as CNBC, citing an unidentified source, said Chief Executive Ron Johnson is no longer head of the company.

NEW YORK — J.C. Penney's board of directors has ousted CEO Ron Johnson after only 16 months on the job as a risky turnaround strategy backfired and led to massive losses and steep sales drops. In a statement issued late Monday, the department store chain said that it has rehired Johnson's predecessor Mike Ullman, 66, who was CEO of the department store chain for seven years until November 2011. The announcement comes as a growing chorus of critics including a former Penney CEO Allen Questrom called for his resignation as they lost faith in turnaround strategy. Penney reported dismal fourth-quarter...

"Penney’s sales at stores open at least a year plummeted more than 30 percent through most of the crucial holiday season, sources close to the company told The Post this week."

Simply put, people are not shopping at J.C. Penney. AFA and OneMillionMoms are showing success in the effort to educate people to Penney's aggressive national campaign to promote "gay" marriage. The company is going downhill fast. Since February, the company stock has lost more than half its value, and Standard & Poor's Ratings Services lowered its credit rating on J.C. Penney Co. further into "junk" status.Snapshot of J.C. Penney under same-sex marriage crusade February 2012 May 2012 June 2012 July 2012 JCP announces Ellen DeGeneres as their new spokesperson. JCP launches catalog ad featuring two "gay" moms. JCP launches catalog...

J.C. Penney Co. says it is laying off 350 more workers at its headquarters in Plano as the department store struggles to transform its business under a new CEO. The cuts, announced Tuesday, follow the company's move in April to eliminate 600 workers at its headquarters.

Call it J.C Penney’s private flash crash. The stock today plunged 19.7% to close at $26.57. That’s even worse than Black Monday 1987. On that day, the stock lost a hair less, 19.2%. It’s unclear if this is the stock’s worst day ever. (Perhaps it suffered an even worse day during the 1930s.) However, it is clear that this is the worst single-day performance in the past 40 years. That’s as far back as our FactSet data goes.*

LifeSiteNews is reporting that J.C. Penney's is promoting sodomy. See here. The company is running Fathers Day ads featuring two "gay" dads. James Cash Penney's legacy is under assault. He most assuredly would not approve of his chain of department stores being used to advance the sodomite agenda. J.C. Penney's father was a Baptist preacher and farmer who raised his family with strict discipline in the Christian faith. Victor Parachin, writing for Mature Living magazine, notes how, "The influence of Penney's godly parents became evident with the growth of his business. He described his chain as 'The Golden Rule Store,'...

Something’s up at J.C. Penney. After the closing bell, the department-store operator announced President Michael Francis was leaving, effective today, after only eight months on the job. Shares dropped 6.5% in after-hours trading to $22.75 in after-hours trading. The stock is down nearly 50% since early February.

In its June book, J.C. Penney Co Inc. ran an ad featuring another same-sex couple, but this time it features two dads in honor of Father’s Day.