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Lucky Charms is perhaps the perfect cereal to celebrate lesbian, gay, bisexual and transgender Pride since it already includes a rainbow. General Mills and advertising agency McCann Always On saw their chance and used the colorful marshmallow as the face of their #LuckytoBe campaign, which asks people to use the hashtag to post pictures and tweets about what makes them, well, lucky. "We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows," the company said on the campaign website. "If you're lucky enough to be different, we're celebrating you."

ORBE, Switzerland (Reuters) - Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns. The two have been in a joint venture since 1990 to sell Nestle-brand cereals such as Cheerios in more than 140 countries outside the United States and Canada, markets which account for about half total global cereal sales of some $25 billion. They say they will reformulate 20 cereal brands popular with children and teenagers by 2015, boosting wholegrains and calcium and...

Anti-gay marriage protester (accidentally) sets fire to General Mills’ lawn with bowl of flaming Cheerios A protester angry about food giant Generals Mills’ taking a stand against a proposed state constitutional amendment to ban same-sex marriage accidentally set fire to the lawn at the company’s headquarters after torching a bowl of Cheerios. “One in every eight boxes of cereal in this country is Cheerios,” the man says in a video posted to YouTube. “This is really the treat for . . . homosexuals,” he adds, box of Cheerios in one hand, and a hand torch in the other. The protest...

Earlier this month General Mills came out in opposition to Minnesota's marriage amendment ballot measure. Now supporters of the proposed amendment have launched a boycott of General Mills, imploring consumers to dump their Cheerios, Yoplait, and the myriad other products the Golden Valley manufacturer makes and markets. The National Organization for Marriage said Tuesday, June 26, that it is initiating a protest of General Mills and has launched a website with an online petition in response to General Mills taking a public position on the amendment, which seeks to preserve Minnesota law that defines marriage as the union of a...

Celebrate your pride for love! #dailytwist pic.twitter.com/ryqS3HyK Oreo Cookies Go Fabulous......More

J.C. Penney has lost its way--and in the process, its profits! "Is J.C. Penney trying to become GayC Penney?" ABC News is asking--and so are customers. In the last several months, the company once known for its Christian roots has undergone a radical transformation. It started last year, when J.C. Penney hired Ellen DeGeneres, a vocal proponent of same-sex "marriage," as its spokesperson. The choice drew fire from several people who thought DeGeneres was a departure from the store's longstanding values. When organizations like American Family Association's One Million Moms complained, J.C. Penney's new president, Michael Francis, stubbornly dug in...

Remember when Big Business was conservative and was protested by hippies and leftists? Well now, socially speaking, corporate titans are siding with the Left against historic Judeo-Christian values – and God-fearing Christians and Jews are chiding the soulless, capitalist sellouts. The latest Behemoth to kick the Creator to the curb is General Mills — seemingly right up there with apple pie and motherhood as a symbol of American wholesomeness, but no more. General Mills is maker of these iconic breakfast cereals: Cheerios Chex Cinnamon Toast Crunch Fiber One Kix Lucky Charms Monsters Total Trix Wheaties In bowing to the revolutionary,...

When he talks privately to other corporate executives, John Taft says he's noticed two things. First, he finds that almost none of Minnesota's business leaders support the marriage amendment. That amendment would add to the state constitution, "only a union between one man and one woman will be recognized as a marriage in Minnesota." But second, Taft finds that almost no CEOs are eager to take a public stand on a controversial issue such as same-sex marriage, wary of seeing their companies caught up in a culture war.

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/3d3cac24-a42e-11e1-a701-00144feabdc0.html#ixzz1vctpmQf0 General Mills, the US food company, said that it would cut about 850 jobs, or 2.4 per cent of its workforce, as it looks to slash costs. The move is part of a global restructuring plan that General Mills said on Tuesday would improve its efficiency and allow it to reinvest in high-growth products.

Cheech and Chong are back, and they're pitching "magic brownies" - for General Mills. The stars of 1980s stoner comedies are featured in a funny promotion for Fiber One brownies, a new high-fiber snack targeted at aging baby boomers. The online-only commercial resembles a movie trailer, and the twist comes at the end: the "magic" ingredient turns out to be fiber, not marijuana. "Fiber - because now that you're getting older, you need a new kind of magic from your brownies," the announcer says. Chong's response: "This is the weirdest movie ever, man." The ad campaign began when the General...

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A Brooklyn woman has filed a lawsuit against General Mills, accusing the food giant of making misleading health claims about the popular kid snack Fruit Roll-Ups. In the class action filed Tuesday in Manhattan Federal Court, Payton McClure says the company lies when it says the rollups, along with Fruit by the Foot and Fruit Gushers, are naturally flavored, low fat, and "a good source of Vitamin C." "Unfortunately for consumers and, including children, all these claims are false and misleading," the $5 million suit says. Court papers say General Mills failed to note on packaging that it uses partially...

Despite an economy languishing in high unemployment and low consumer confidence, more American companies are jumping on the bandwagon to provide support for homosexual and transgender employees. More than 300 firms have now received perfect 100 percent scores in this fall's Corporate Equality Index, produced annually by the Human Rights Campaign which ranks businesses on their "treatment" of employees who have chosen homosexual, lesbian, bisexual and transgender lifestyles. The list, which saw a 20 percent increase this year in the number of perfect scores, includes newcomers such as theater giant AMC Entertainment, Costco, Delta Air Lines, Food Lion and General...

Beck Fans expose MSNBC host's history of sexism and misogyny on his vile program Statement forthcoming. Stay tuned...

May 5,2009 WARNING LETTER CERTIFIED MAIL RETURN RECEIPT REQUESTED Refer to MIN 09 -18 Ken Powell Chairman of the Board and CEO General Mills One General Mills Boulevard Minneapolis, Minnesota 55426 Dear Mr. Powell: The Food and Drug Administration (FDA) has reviewed the label and labeling of your Cheerios® Toasted Whole Grain Oat Cereal. FDA's review found serious violations of the Federal Food, Drug, and Cosmetic Act (the Act) and the applicable regulations in Title 21, Code of Federal Regulations (21 CFR). You can find copies of the Act and these regulations through links in FDA's home page at http://www.fda.gov....

(Fortune) -- What do Oreo cookies made by Nabisco, Cheez-It crackers from Kellogg's or General Mills' Fiber One Chewy Bars have to do with global warming and the destruction of tropical rainforests? A lot, say environmental activists. The link between the supermarket shelf, climate change and shrinking rainforests is palm oil, a controversial ingredient that may now be the most widely-traded vegetable oil in the world. Here's the problem: Demand for palm oil, which is found in soaps and cosmetics as well as food, has more than doubled in the last decade as worldwide food consumption has soared. Farmers, in...

Leftists are still writing to advertisers to boycott Sinclair. A few of the cowardly ones have given in but General Mills deserves kudos for not giving in to the Leftists! Read their reply to the Leftists and their swipe at CBS! "We believe one of the fundamental elements of our society is the freedom of the press. Companies such as ours, in our view, should not attempt to influence, control or pre-empt the content of news through the leverage of advertising sponsorship. To do so would undermine that fundamental freedom. From time to time, any one of us as viewers...

Military athletes honored on cereal box August 22, 2003 Here's what the boxes will look like when they're released. Courtesy Photo FORT LEE, Va. (Army News Service, Aug. 22, 2003) -- Five military athletes will soon make history. They’ll be featured on the covers of cereal boxes. The Armed Forces Sports Office has teamed with corporate partner General Mills to honor five armed forces athletes on a 2003 commemorative Cheerios box. Army, Marine Corps, Navy, Air Force and Coast Guard athletes are featured on the boxes, which include action shots and short biographies of the athletes outlining their accomplishments as...

By KARREN MILLS, AP Business Writer MINNEAPOLIS - Strong sales of Honey Nut Cheerios, Cinnamon Toast Crunch and Lucky Charms cereals, along with boosts from the acquired Pillsbury line, helped General Mills Inc. more than double its second-quarter earnings. General Mills on Wednesday reported net earnings of $276 million, or 73 cents a share, up from $131 million, or 41 cents a share, in the second fiscal quarter of last year. During the quarter, the Golden Valley-based company booked charges of $14 million, or 4 cents a share, related to relocating production from former Pillsbury facilities being closed and other...