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When a revolutionary new product is launched, the first instinct is to understand it by relating its most obvious features to what we already know. In time, it becomes apparent that the analogies we formed, to understand the device, failed to properly inform us of the new way of doing things invited by the product._______________________Source: Apple _______________________ Nowhere is this more obvious than with the Apple Watch. To understand it as a wristwatch that has some fancy features is to miss the relationship it has with the iPhone. The proper, elegant partitioning of tasks is one key area that is...

Apple Watch online sales in the United States are estimated to have totaled 3,039,353 at an average price of $505 through July 10, exactly three months after Apple began accepting pre-orders for the wrist-worn device, according to the latest data from market research firm Slice Intelligence obtained exclusively by MacRumors. The entry-level Apple Watch Sport has been the most popular model among early adopters by almost a two-to-one margin, with an estimated 1,950,909 units sold at an average price of $381 since April 10. Meanwhile, stainless steel Apple Watch sales are estimated at 1,086,569 units to date, at an average...

Sales of the new Apple Watch have plunged by 90% since the opening week, according to a new market research report. Apple AAPL, -1.27% has been selling fewer than 20,000 watches a day in the U.S. since the initial surge in April, and on some days fewer than 10,000, according to data from Slice Intelligence, a Palo Alto, Calif.-based market research company. That is a sharp decline from week of the April 10 launch, when Apple sold about 1.5 million watches, or an average of about 200,000 a day, Slice estimates. Furthermore, two-thirds of the watches sold so far have...

While iPhone sales remain strong, Apple Watch sales look limp. Pacific Crest Securities analyst Andy Hargreaves on Wednesday raised his Apple (NASDAQ:AAPL) iPhone sales estimates, but trimmed his targets for the Apple Watch. Hargreaves has a sector weight rating on Apple stock, with a 12-month fair value of 139. Apple stock was up a fraction, near 126, in afternoon trading on the stock market today. Apple stock touched its all-time high above 134 on April 28. "Anecdotal evidence suggests Apple Watch demand is slowing quickly," Hargreaves said in a research note. "This dovetails with recent supply checks, which suggested a...

A new trailer for the forthcoming Steve Jobs biopic reveals dramatic family and business conflicts. Jobs, portrayed by Michael Fassbender, is seen throughout the trailer dealing with recognizing and building a relationship with his daughter Lisa Brennan-Jobs. Writer Aaron Sorkin told The Verge that Jobs' daughter, who consulted with him on the script, is the heroine of the film. The Danny Boyle-directed flim – called simply “Steve Jobs” – is scheduled to debut in theaters on October 9.

If you've been watching the news recently, you'll know of the huge debate in the U.S over the role of the Confederate flag in contemporary America. Many see it as a reminder of the many pre-Civil War injustices while others see it simply as a way to honor the soldiers who died for the Confederacy. Many large US companies, like Walmart and Amazon, have already banned the sale of any Confederate flag merchandise as a reaction to the recent events. Now, it appears that Apple has decided to join them by pulling many Civil War wargames from the App Store....

We have been following the Confederate flag scandal with bemused detachment, painfully aware for what it is: i) a welcome distraction from the real and very profound problems this country faces and ii) the latest escalation in what has been a relentless attempt to polarize the nation over the past several years, only instead of political ideology, gender, sexual preference, ethnic background, and most certainly wealth, this time the emphasis is on geographic origin and an implied relapse to the days of latent the pre-civil war "racism."And yet while most such scandals fizzle quickly after the have heat their...

In a bold move against reason, Apple has apparently removed all civil war games from their App Store over the display of the Confederate flag within the games. This is just the latest in a series of absurd moves taken by corporations following the national debate and eventual decision by South Carolina to remove the flag from the South Carolina capitol grounds. Apple's Tim Cook Tweeted on Sunday of this week: "My thoughts are with the victim's families in SC. Let us honor their lives by eradicating racism & removing the symbols & words that feed it." Apparently he truly...

Nick Lee, a dedicated programmer with access to WatchOS 2.0, has ported Mac OS 7.5.5 to his wrist. That’s right: the OS you used in the 1990s to make your ‘zine can now boot – albeit slowly – on your Apple Watch. He used Mini VMac, an “early Mac emulator,” and recompiled it for the Watch. Can the Watch actually run these sorts of programs well? Sure. The Watch’s S1 chip is roughly equivalent to the iPhone 4S’s A5 chip which, as we well know, is plenty fast. “MacOS System 7.5.x shipped on ~100MHz PowerPC chips with ~24MB of RAM,...

I have been reporting on Apple for more than 20 years now, and in all that time no product has had such an impact on my life as this little piece of hardware and software. I don’t say that for dramatic effect, it has had a profound effect on the way I live. As you will read later, this is the most personal review I have ever written.However, before we get there, I need to address a few other items, so let’s get started.I picked up my Apple Watch from Apple the day before they went on sale to the...

Since the devices first went on sale in April, Apple (AAPL, Tech30) has received 7 million orders in total and shipped 2.5 million watches so far, according to a Global Equities Research report, citing tracking methods used by app developers. Apple is expected to deliver about 5 million Apple Watches by the end of the quarter, which is two times more than analysts expected, Trip Chowdhry, Managing Director of Global Equities Research, told CNNMoney. This would beat the company's previous "new category" debuts -- the iPod, iPhone, and iPad. When the iPod first went on sale in 2001, Apple sold...

The Apple Watch keeps surprising us — Photo: Jim Merithew/Cult of Mac" Far from being a superfluous device strictly for hard-core Apple fans, the Apple Watch is a surprisingly delightful and useful device.Now that we’ve spent enough time with the latest gadget from the mothership, we’re noticing quite a few sweet little positives (and a couple negatives) about Apple Watch.Bottom line: The more you use this thing, the better it is.The battery lasts longer than expected Many of us were planning on carrying around an extra charger with us to keep Apple Watch’s gorgeous display working well into the afternoon....

Just over six percent of Americans plan to buy an Apple Watch this year, according to an online poll of 1,829 US adults conducted by Reuters/Ipsos. If accurate, that means Apple could sell as many as 15 million Watches this year, or more than double the total number of smartwatches sold by all manufacturers in 2014. Who are these Watch watchers? Reuter’s interactive polling tool offers an in-depth and occasionally surprising look at the demographics. According to this poll, Apple Watch fans are democratic leaning and college educated, largely male, but not necessarily Caucasian. They own their own homes and...

“Photographer Catalin Marin was taking photos of Dubai’s sunrise from the top of a building when he accidentally dropped his iPhone from the roof—and the device captured its entire 40 story plunge on video,” Reem Nasr reports for CNBC. “Amazingly the phone was without a scratch and on top of everything it captured the whole fall on video as I was filming at the moment I dropped it,” Marin wrote in a blog post,” Nasr reports. Read more in the full article here. Catalin Marin writes, “Unfortunately the shoot was cut unexpectedly short when I managed to drop my phone...

<p>Apple CEO Tim Cook eyeballs Apple Watches in Palo Alto, California April 10, 2015.</p> <p>An estimated 957,000 American shoppers ordered Apple Watches on Friday — a sign the tech giant’s newest gadget is already seeing more initial success than its first iPhone or the iPod.</p>

APPLE is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3. Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real...

I don't hate Apple. I don't even hate Apple-lovers. I do, however, possess deep odium for the legions of Apple polishers in the press corps who salute every shiny gadget the company parades through downtown Cupertino as if they were members of the Supreme Soviet viewing the latest ICBMs at the May Day parade. The Apple polishers buffed and shined this morning in response to yesterday's Steve Jobs-led introduction of the new video iPod. The headlines captured their usual adoration for the computer company: "Apple Scores One Against Microsoft In Video Battle" (Seattle Post-Intelligencer); "Video iPod Premieres in Apple's Latest...