"This campaign is a reality TV show," he said. "And you have to understand that Donald Trump has been involved with the best reality TV producers for more than 15 years... They make what has been weighed, strategized, considered, look like it is off-the-cuff, look like it is completely unrehearsed. It is very staged. It is very calculated." "He has won a tremendous victory of marketing, because he is selling you a brand. You've accepted that as his brand. That is why he is going to win: There is nothing better than a clear message in politics," he said.