Free Republic

The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that its momentum will continue. The Mexican-made beer, which unseated Bud Light as the No. 1 beer in the US in August, gained more market share than any other beer brand in the US over the summer, according to Circana. The label — which racked up $3.9 billion in sales in 2021, making it the biggest imported brand in the US, according to Statista — “achieved double digit growth” in the latest...

Modelo Especial knocked off Bud Light from its decades-long perch as the nation’s top-selling beer in the wake of the Dylan Mulvaney controversy that sparked a boycott of the Anheuser-Busch brand. Sales of Modelo at groceries and beer stores for the year outpaced Bud Light — the first time the brand has beaten Bud Light on a year-to-date basis, according to the latest data from NielsenIQ, whose figures were first reported by CNN. Modelo, which is distributed in the US by New York-based Constellation Brands, had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light...

A scheme by Florida Gov. Ron DeSantis to highlight illegal immigration through Mexico was upstaged when a conservative boycott of Bud Light made a Mexican beer the most popular cerveza in the United States. Chris O'Meara AP file Florida Gov. Ron DeSantis had hoped to elevate Mexico’s detrimental impact on the U.S. economy this month by airlifting Venezuelan migrants seeking asylum near the Texas border to the “havens” of Sacramento and Los Angeles. It turns out that the far right of his own Republican Party was thirsty for another fight. Outraged that Bud Light had partnered with transgender social media...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as main causes, according to a top analyst. "Everybody kind of figured Bud Light was getting hit by that boycott so that fell out of number one. If I told you that the new top-selling brand is Mexican, you might be surprised. If I told you it's Mexican and not Corona … who would've thought Modelo Especial?" Barron's associate editor Jack Hough said during an appearance on Fox Business's "Barron's Roundtable."...

Modelo Especial overtook Bud Light as the top-selling beer in the U.S. in May as Bud Light sales were crushed by a boycott over the brand’s relationship with transgender influencer Dylan Mulvaney. But who owns Modelo Especial? Many of those supporting the boycott have voiced concerns that the Mexican beer brand might be owned Anheuser-Busch, the company that makes Bud Light and is part of an international conglomerate called AB InvBev. Fortunately for Americans pushing back against Bud Light’s transgender influencer ties, Modelo Especial is not owned by Anheuser-Busch and sales of the Mexican brand here in the U.S. do...

Some people have vowed to boycott Bud Light in recent months over the beer brand’s partnership with social media influencer Dylan Mulvaney, who is transgender and has publicly documented her experience transitioning online. Both Mulvaney and Bud Light have faced intense anti-trans backlash online since the partnership was announced in April. The controversy has also led to multiple false claims, including that Anheuser-Busch’s CEO resigned and the entire marketing team was fired. Now, after more than two decades as America’s best-selling beer, Bud Light has fallen to second place. Modelo Especial overtook Bud Light in U.S. retail dollar sales in...

Bud Light sales continued to plunge as the nation’s No. 1 beer brand continues to lose share to runner-up Modelo Especial — but its sister brands are beginning to recover from the disastrous marketing partnership with Dylan Mulvaney. Sales of Bud Light dropped 24.4% in the week ended June 3 — slightly worse than the 23.9% decline over the previous week which had included steep discounting over the Memorial Day holiday weekend, according to data from Bump Williams Consulting and NielsenIQ. Meanwhile, Anheuser-Busch’s Michelob Ultra — the nation’s third-biggest brand by sales — turned positive for the first time in...