Netflix has announced it is ending its DVD rental service after 25 years. DVD rentals formed the basis of Netflix’s original business model when the company launched in 1998. It initially had 925 titles available, and the first it ever sent out was a copy of Tim Burton’s 1988 horror comedy Beetlejuice. Netflix’s rise helped cause the downfall of stores like Blockbuster, before it began transitioning into streaming in the mid-2000s. DVD rentals accounted for $126m (£101m) of Netflix’s $31.6bn (£25.4bn) revenue last year – equivalent to just 0.4 per cent. The company announced $8.18bn in revenue for the first...