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Nike's controversial ad campaign with former San Francisco 49ers quarterback Colin Kaepernick has drawn a surge in Instagram followers and likes on Twitter and Facebook, which should translate into higher sales, according to one analyst. Nike added roughly 170,000 Instagram followers around the timing of the release of its ad campaign, Wedbush Securities analyst Christopher Svezia said in a research note Friday. "Indeed, [Nike] management knows its American consumer well and the campaign featuring Mr. Kaepernick is a positive for the brand and likely its sales," Svezia said. The company's shares hit a record high of $83.90 on Thursday. Wedbush...

Ten days after Nike announced that Colin Kaepernick would be the face of its “Just Do It” 30th anniversary ad campaign, the sports apparel behemoth’s stock price closed at an all-time high on Thursday at $83.47, according to a report from Bloomberg. Nike had previously faced a noticeable dip in its stock price in the immediate aftermath of its Kaepernick announcement, dropping nearly 3 percent in the next day of trading at the New York Stock Exchange. That fall has since been made up and more, with the current price slightly besting the company’s previous high of $83.00 from Wednesday...

President Donald Trump has made his name from sales of everything from suits to steak, but this is his first time selling sneakers — even though that probably wasn’t his intention. Nike sales jumped by 31 percent after debuting quarterback-turned-activist Colin Kaepernick as a new company spokesman — and market observers say the president’s public displays of anger may have backfired by drawing more attention to Nike. “Controversial endorsements tend to generate a lot of hype,” said Marshal Cohen, chief industry analyst for retail at The NPD Group, a market research firm. “These kinds of statements and brand partnerships make...

POINT LOOKOUT, Mo. -- The College of the Ozarks says it's dropping its affiliation with Nike in response to the company's new ad campaign. Nike released their ad campaign this week on the 30th anniversary of the “Just Do It” slogan. It features ex-NFL quarterback Colin Kaepernick. The endorsement deal is prompting a flood of debate online as sports fans react to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues. “In their new ad campaign, we believe Nike executives are promoting an...

From a pure economic/financial perspective this Nike branding campaign doesn’t make sense…. unless, you realize a much bigger picture. A hidden bigger picture. On its face, it just seems absurd. Why would any major corporation intentionally stake out a branding position that is adverse to their financial interests? I’ve spoken to some very excellent business actuaries on this late today; and one specific conversation finally helped to make it all make sense. During that conversation a good ally shared: “a multinational corporation would never make a branding decision adverse to their financial interests. Unless there is a hidden risk unrelated...

Nike went full ‘social justice warrior’ this week when they signed cop-hating, America-hating Kaepernick to be the face of its newest campaign. On Monday, Nike revealed they selected former San Francisco 49ers quarterback Colin Kaepernick to be the Nike didn’t learn its lesson after seeing NFL ratings plummet because of Kaepernick’s National Anthem boycott. Stadiums often have rows and rows of empty seats because Americans are fed up with the politicization of football.face of its 30th anniversary of its ‘Just Do It’ campaign.

The Dow Jones Industrial Average was trading solidly lower early Tuesday, with shares of Nike Inc. NKE, +0.25% producing the stiffest headwind for the blue-chip benchmark. Nike's shares were down 2.6%, or $2.19, shaving about 15 points from the price-weighted Dow DJIA, -0.05% of which it is a component, after the sports-apparel giant unveiled a new 30th anniversary ad campaign that features Colin Kaepernick, the NFL quarterback who led player protests against racial injustice and police brutality during the national anthem. The move by Nike is being viewed as highly political and at odds with President Donald Trump's views. Most...

It just went from bad to worse for Nike. The iconic sports equipment brand took a big risk by employing Colin Kaepernick for its new ad campaign. And it’s not just because Kaepernick – who hasn’t seen any professional action in over a year – insulted the American flag with his protest against police brutality. It’s also because the tagline of the campaign (“Believe in something. Even if it means sacrificing everything.”) is a direct insult to those who have served their country, and have given everything for it. (RELATED: After Nike Kaepernick Ad Outrage, Social Media Focuses on Pat...

Nike is bringing in former 49ers quarterback Colin Kaepernick as one of the faces for their 30th anniversary 'Just Do It' campaign. Will you still buy Nike products based on this move?VOTE

Nike announced its “Just Do It” ad campaign on Monday, featuring former NFL player and original anthem protester Colin Kaepernick. News of the campaign comes only days before the kickoff of the 2018 NFL regular season. Nike tweeted: View image on Twitter View image on Twitter Colin Kaepernick ✔ @Kaepernick7 Believe in something, even if it means sacrificing everything. #JustDoIt 3:20 PM - Sep 3, 2018 487K See NFL Influencers on Twitter Twitter Ads info and privacy However, this news was not welcome to all. Specifically, to fans who believe Colin Kaepernick has disrespected law enforcement, the military, the flag,...

Shares of Nike Inc fell 3 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan. Former San Francisco quarterback Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan, along with the quote: "Believe in something. Even if it means sacrificing everything." Over 30,000 people were tweeting with...

Nike’s announcement Monday it would make Colin Kaepernick the face of its “Just Do It” campaign sparked a firestorm on social media -- and literal fires, too. Some social media users took to Twitter to showcase their frustrations. Videos and photos showed fans completely destroying their Nike-branded apparel, with some going as far as letting the gear go up in flames. “First the @NFL forces me to choose between my favorite sport and my country,” Twitter user Sean Clancy wrote. “I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the...

...Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning U.S. eastern time, making it among the top trending topics on Twitter. Some posted images of themselves burning and ripping their Nike shoes and apparel.