Norwegian Cruise Line Won’t Be Dropping Prices to Fill Ships Norwegian Cruise Line Holdings remains committed to not dropping the cruise price to increase occupancy levels. Norwegian Cruise Line Holdings CEO and President Frank De Rio has made it clear he is not interested in filling up ships if that will devalue his three brands. The comment from the CEO of the third-largest cruise company in the United States is a significant step away from what the competition has been doing recently. Focussing on creating a long-term strategy of offering steady pricing and a competitive onboard environment is the way...