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Instead of appealing to voters to vote for him based upon x,y and z, he panders for votes by trying to increase his opponents negatives (as in FL) above his own by massively outspending them on negative ads. This approach has led to his negatives skyrocketing and his positives declining among independents and moderates. Fivethirtyeight and others have been monitoring this, and it isn't pretty. With each battle won (temporarily in Iowa and now Florida), he is headed to surpassing Obama's negatives or having lower positives (some show he already has) and he will ultimately lose against Obama if he...

And they're pulling out all the stops to prevent it... Even in the wake of a really unprecedented series of attacks on Newt Gingrich from Team Mittens, the GOP Beltway suits, and allied media types, the Georgia doughboy stands up a couple points nationally... while the upcoming primary slate still seems to heavily favor a Gingrich nomination. You scoff? OK, assume worse-case for Newt in Iowa (although one fresh poll still has him right at the top, with many undecideds expected to break back Gingrich's way).  Then -say- Newt scores a second or third in NH... he won't be doing any...

A vote for Mitt Romney is a vote for GOP destruction and the rise of a third party. Who can unite conservatives? (Video commentary)

Unto the manor born, as they say: Romney’s speech was billed by his advisers as his closing argument before the GOP nomination fight kicks off in earnest with the Iowa caucuses on January 3. But you would be forgiven for thinking it sounded more like the opening salvo in a general election. Romney drew no explicit or, really, implicit contrasts with any of his Republican rivals, training his fire exclusively on the Democrat in the Oval Office. His focus reflected a strategy from which his campaign has rarely deviated all year long. But it was also born of a confidence...