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  • San Francisco Burger King goes rainbow with ‘Proud Whopper,’ response mixed(VIDEO)

    07/03/2014 12:09:01 PM PDT · by PoloSec · 63 replies
    Biz Pac Review ^ | July 3 2014 | Richard Berkow
    (Must see video...Ugh) The limitless imagination of the American marketing mind came to the fore again this week, as a San Francisco Burger King franchise unveiled its “Proud Whopper” in honor of LGBT Week. It’s exactly the same as a regular flame-grilled Whopper, but inside its rainbow-colored wrapper read the words, “We are all the same inside.” Senior Vice President Fernando Machado told Fox News, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.” The fast food chain even produced a video to highlight the campaign, ending with a little girl...