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Besides the obvious changes in formant and technical reach due to the coronavirus pandemic, Jimmy Kimmel’s third time as host saw a lot of firsts at the 72nd Primetime Emmy Awards last night. For one, there was a host again after the TV Academy show ceremony tried to be like the 2019 Oscars and go without a frontman or frontwoman. Then there was the unprecedented total sweep by Canadian comedy Schitt’s Creek of every category it was nominated in. That sweep also saw a first for an import from the Great White North in a top series category. Additionally, with...

SoFi Stadium was devoid of fans on last night’s Sunday Night Football due to the coronavirus pandemic, but full of victory for hometown heroes the Los Angeles Rams. Sadly that winning feeling wasn’t reflected in the ratings for NBC and the NFL. The team’s first game at their new $5 billion digs saw the Rams take down the Dallas Cowboys 20-17 in a grinding battle. It was also a game that saw Rams’ running back Malcolm Brown score two touchdowns and nail a career topping 79 yards. Fighting right to the end against that wall of the Rams’ defense in...

The embattled National Football League announced its decision to cancel this week’s edition of ‘Sunday Night Football’ on Tuesday; hoping to avoid a ratings bloodbath as a less-than-stellar line-up and New Year’s Eve festivities would have caused the NFL to reach embarrassing new lows. The league opted to call-off the game before announcing which teams were scheduled to compete, adding the match-up wouldn’t have playoff implications and would likely cost the already troubled organization millions of dollars. “We felt that both from a competitive standpoint and from a fan perspective, the most fair thing to do is to schedule all...

On a day that saw the Vice-President of the United States walk out of the Indianapolis Colts and San Francisco 49ers game because of players taking a knee during the national anthem, the Kansas City Chiefs had a very good night on Sunday Night Football. With their 42-34 victory over the Houston Texans in the Lone Star State, the Chiefs had the fifth win in a row and continued their unbeaten streak this season. However, with a 10.6/18 in metered market results, last night was not so stellar for NBC and the NFL. In what is a seemingly ever escalating...

NBC’s flagship Sunday Night Football game had its smallest audience in five years this week, evidence of the NFL’s new deflation issue. The game between Indianapolis and Houston reached 13.6 million viewers, removing the weekly broadcast from its usual spot at or very close to the top of the Nielsen company ratings. CBS’ Thursday night game scored slightly higher. …

NBC Sports listed as leading sponsor for Shooting, Hunting, Outdoor Trade Show (SHOT) in Las Vegas as U.S. debates gun control The show, the nation's largest event of its kind, lists NBC Sports as one of its leading sponsors; the SHOT Show's website lists NBC Sports as 'It's New Product Center Sponsor.' There is one NBC personality Peacock suits presumably aren’t inviting to Las Vegas next week for the Shooting, Hunting, Outdoor Trade Show known as the SHOT Show — Bob Costas. But while Costas won’t be there, the show, the nation’s largest event of its kind, does list NBC...

During halftime of the Eagles/Cowboys game, Bob Costas read part of an article, by someone, about the problem of our nations "gun culture". I expect NBC to be wrong, all the time, but I was actually shocked to see them get all political during halftime of my Cowboys game. What asshats...