“The next step will be an IPO.”
Most businesses never have an IPO. Why do you think one would be appropriate in this case? I doubt that they would go there...
If it were possible to buy a $100 interest in this I probably would at this point, from what I have read so far. If I were in a position to examine it, I would invest more perhaps. With my background it would be pretty difficult to fool me.
Some IPO's are done to make a business more open and credible, especially when reports are filed with the SEC. Rossi could use a lot of that.
It's the only way to ca$h in.