Named for the sound you make when spitting it out after the first sip...
I actually like Pabst and know a relative of the founding family.
Blatz was a sponsor on the old Amos’n’Andy show on TV. A collection of their funniest commercials here:
http://www.youtube.com/watch?v=RoUZdyMRsKk
Just about all the low-end beers you guys are posting (Blatz, Lone Star, Olympia, Natty Bo) are owned by Pabst and now by the Russians.