Is this part of the marketing campaign for the book/toy?
If it is it’s not on my part...and I don’t think the negative light Ms. Pinto shines on it helps, unless she’s an expert in reverse psychology.
I have kids and my wife loves “Elf on the Shelf”. I personally find a narc elf a bit creepy. When I was a kid and I still believed in Santa Claus I probably would have snuck up behind the ratting stooge with a bag and carted him to the trash.