It needs it to be rendered friendly to the drinkers face.
Otherwise, it’s like being mugged by coffee on crack.
I barely use any sugar in my coffee, basically one spoonful in the thermos.
I save my sugar intake for cookies, Blue Bell, and pie. :)
Without the sugar you can taste the salt if you use too much.
I also put small (maybe cover half a dime one layer) of oriental 5 spice.
The secret is like in French cooking "not so much that you can taste it, but just enough to have an beneficial alliterative effect."