Posted on 06/07/2012 3:56:12 PM PDT by MinorityRepublican
It's an idea as old as time. If you want to get a man's attention, enroll the help of a scantily clad woman. It was probably what Mitch Mortaza, the founder of lingerie football, was thinking when he spotted a gap in the market while watching the Super Bowl – you've got men playing American football, you've got cheerleaders in skimpy outfits, what would happen if you combined the two? I know, women in skimpy outfits playing football! Heck, forget the outfits, let's just have them play in their underwear. And he did.
Lingerie football had its first outing in 2004 as a pay-per-view event at half-time during the Super Bowl.
Fourteen women in bras and knickers (plus requisite helmet and shoulder padding) took to the field in a seven-aside game. The match lasted half an hour and one team had a resounding victory, though I doubt anyone was really looking at the score. From such humble beginnings, a league was born. The lingerie football league now has 20 regular season games, broadcast on MTV2 in the US. Success has meant it is now looking to expand its borders, launching leagues in Australia – where it is currently on a promotional tour – Canada and Europe.
(Excerpt) Read more at guardian.co.uk ...
Meh, not skimpy enough.
Sport is what you physically participate in. What you just watch is entertainment. And men generally find cute women entertaining.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.