Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

A squirrel mascot named Zipper is out to pitch Necco candy lines to young consumers
Boston Globe ^ | Chris Reidy

Posted on 07/26/2012 5:32:21 PM PDT by nickcarraway

Local geezers could go on at great length about Necco Wafers, a candy invented hereabouts in the mid 1800s. Now the candy’s maker, the New England Confectionary Co. of Revere, wants its sweets to be equally esteemed by young consumers.

So, following an ad agency review, the company selected the Noonan Creative Group of Framingham to design a website that might beguile a younger demographic of candy lovers and to alert them that Necco doesn’t just make its eponymous Wafers, but that its candy line-up also includes such classics as the vintage peanut-butter chew known as the Mary Jane, not to mention the Clark Bar, and Haviland Thin Mints.

In sizing up its assignment, Noonan saw great potential in a brand that Necco licensed to manufacture in 2004 --- Squirrel Nut Zippers. (Not to be confused with a rock band with the same name, Squirrel Nut Zippers are candy chews whose chief ingredients include caramel and peanuts.)

According to Necco’s website, the Squirrel candy brand dates back to 1888 and has Boston and Cambridge roots. The brand also had a mascot --- a mischievous squirrel.

Noonan decided to animate this mascot, dubbed Zipper, and post a video about his antics on Youtube. In one video, Zipper tries to destroy other candies and in doing so, accidentally creates new ones. Besides the Youtube star treatment, Zipper also has his own website, brand.”www.whereszipper.com.

(Excerpt) Read more at boston.com ...


TOPICS: Business/Economy; Food; Local News
KEYWORDS: ads; candy; candysquirrels; mascot; neccowafers; squirrels; theycallhimzipper; whereszipper; zipper
Navigation: use the links below to view more comments.
first previous 1-2021-28 last
To: a fool in paradise
In this household...Necco wafers are a *serious* topic.

There's only one little country store in NH that sells the chocolate ones....a whole sleeve of chocolate!

We squirrel them away...until we can go north again. I think a mascot is a good idea.


21 posted on 07/26/2012 6:39:11 PM PDT by Daffynition (Our forefathers would be shooting by now.)
[ Post Reply | Private Reply | To 6 | View Replies]

To: nickcarraway

My late father was partial to Necco wafers (as am I, for that matter). Many a Christmas he would receive an entire box from one of us.
Here’s an interesting bit of trivia- according to an American Heritage article I read some years ago, Necco Wafers are the oldest continuously manufactured product in the country!


22 posted on 07/26/2012 6:57:47 PM PDT by TexasBarak (He who pays the least- wins!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: TexasBarak

“My late father was partial to Necco wafers... Necco Wafers are the oldest continuously manufactured product in the country!”

My dad (a Worcester boy!) loved them too. They were one of the few candies he approved of. He also probably already knew about them being the oldest continuously manufactured product, he always strove to keep up with obscure facts like that!

My grandma (father’s mother-in-law) really only approved of York Peppermint patties.

I don’t know why these two were such candy snobs/puritans, but they were.

Me, I’m partial to Hershey’s chocolate (even though my mother told me Hershey’s was rather anti-Catholic) and Mounds Bars (which my friend told me are actually kind of healthy).

But let’s face it, if you want to play “Mass” you need the Necco wafers, made, as fate would have it, in Mass.

Cue Jonathan Richman! (Jewish? Maybe? No?)

Rock on New England, we’ll get you back in the right wing EVENTUALLY!


23 posted on 07/26/2012 7:40:00 PM PDT by jocon307
[ Post Reply | Private Reply | To 22 | View Replies]

To: Saoirise

Happy Birthday...now have another Necco!


24 posted on 07/26/2012 7:51:17 PM PDT by 444Flyer (~Leaning on the everlasting arms~ (Deuteronomy 33:27) (John 3))
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
My favorite flavor of Necco is clove.

Leggo my Necco!

25 posted on 07/26/2012 8:05:03 PM PDT by Manic_Episode (Tom Hoefling for President - 2012)
[ Post Reply | Private Reply | To 1 | View Replies]

To: windcliff

Ping


26 posted on 07/26/2012 8:15:18 PM PDT by stylecouncilor (Some minds are like soup in a poor restaurant...better left unstirred.-PG Wodehouse)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PubliusMM

I love the chocolate ones.
Always threw away the black ones. LOL


27 posted on 07/27/2012 6:01:05 AM PDT by patriot08 (TEXAS GAL- born and bred and proud of it!)
[ Post Reply | Private Reply | To 16 | View Replies]

To: PubliusMM

Have you tried Haviland Thin Mints?
Best chocolate mints ever made.


28 posted on 07/27/2012 6:03:29 AM PDT by patriot08 (TEXAS GAL- born and bred and proud of it!)
[ Post Reply | Private Reply | To 16 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-28 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson