Inside McDonald's quest for sustainable beef

Greenbiz,com ^ | January 6 2014 | Joel Makowr

[faithhopecharity]

that’s undoubtably correct!
whatever the barfing ingredient is, it is a very powerful chemical (barfup occurs within a 6 block drive form initial ingestion, often faster)

maybe it could be air-dropped on Iran?

[M Kehoe]

Today, McDonald’s announces that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide.

What does that mean?

5.56mm

[MeshugeMikey]

as yet there has been no real consensus on what sustainability means so your guess is as least as good as mine

Id say its simply more POOFY GREEN Jibber Jabber

[Mr Rogers]

You obviously don’t understand...but then, the green people don’t know what sustainable means, either:

“The criteria for “sustainable beef” are being developed by the Global Roundtable for Sustainable Beef, a multi-stakeholder collaboration that includes large beef producers, customers such as McDonald’s and Wal-Mart, and others, including environmental groups. The criteria — currently being reviewed by GRSB members and expected to be available for public comment in March before being finalized later this year — will include a wide range of impacts associated with bringing beef to market, including the impacts on people, communities, the animals and the environment. It will be implemented at the regional level to reflect differences in conditions, cultures and concerns.

To meet the standard — whatever it turns out to be — will require that a company such as McDonald’s engage every link in the supply chain.”

http://www.greenbiz.com/blog/2014/01/08/how-big-mac-becomes-sustainable?mkt_tok=3RkMMJWWfF9wsRolvq%2FBZKXonjHpfsX94vpwCP7q28E5%2FU14W%2BiSaxO43ZVcCZwxbeKXDys0TsIwkUF2MNnYLdYV

“The GRSB envisions a world in which all aspects of the beef value chain are environmentally sound, socially responsible and economically viable.”

http://grsbeef.org/

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What is sustainable beef? Based on the past, I’ll predict that “sustainable” = “Costs more, tastes like dog poop”...

So when does Michelle need to find “sustainable wagu”?

[buffaloguy]

It means that the McD burger that has the size. Of a silver dollar will be the size of a quarter.

Or it will remain the same size but will conyain more soy or other fillers.

Beef has really become expensive and this is McD’s answer.

[Sloth]

I think they ought to lower their sights a bit and aim for edible beef.