[Swordmaker]

“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity — for giving a damn.”

[Swordmaker]

Time Magazine interview with Apple's Jonathon Ive —PING!

Apple Jonny Ive Interview Ping!

If you want on or off the Mac Ping List, Freepmail me.

[martin_fierro]

	>> PING <<
Send FReepmail if you want on/off SVP list
The List of Ping Lists

Jonny kickin' it at his $4.75M Los Altos Hills fixer-upper.

[martin_fierro]

[PreciousLiberty]

I for one appreciate Apple products. Now that Apple is among the largest companies, I hope it brings out a wider range of products, particularly computers. I understand it’s trying to pursue a certain aesthetic, but there is a need for powerful computers well beyond the latest Mac Pro...

[minnesota_bound]

Apple Designer Jonathan Ive on What’s Next
“We are going to copy Windows 8 and call it Hello Kitty”

[Jonty30]

Well, that wasn’t informative at all.

[Star Traveler]

And ...

---

When Ive sees customers queueing overnight to buy the latest iPhone, does he worry that we have become too obsessed with the latest “this” or “that”, that we are genuflecting at the altar of technology? A phone is just a phone, not the second coming of Christ. “What people are responding to is much bigger than the object. They are responding to something rare — a group of people who do more than simply make something work, they make the very best products they possibly can. It’s a demonstration against thoughtlessness and carelessness,” he says.

---

So true ... so many other companies who are thoughtless and careless.

[Vision Thing]

Apple, time magazine, the author of the article, and the article itself are way too fruity.

[Fresh Wind]

We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex.

Coming soon...the iDildo!

[norwaypinesavage]

Apple products do a few things well. The few things they do well, a lot of people want to do. Some of the things Apple products do well are technically complicated. Apple makes it easy to do them. Thus, Apple has a strong customer base. Heaven help you, if you want to do something different, though.

A number of Apple owners think of themselves as technically sophisticated since they are able to do things that are technically complicated. This isn't necessarily so. Many just happen to want to do only the technically complicated things that Apple makes easy. These are simply lost it they want to do things that Apple doesn't allow them to do. And this is the problem I have with Apple products: I often want to do things that Apple doesn't allow. Many times these are simple things, like installing new batteries, changing hardware, leaving chargers in several places, running something unattended for several months, etc. Some wizard at Cupertino doesn't want me to do things such as these. I don't have much to do with them.

[SamAdams76]

Just started reading Dogfight: How Apple and Google Went to War and Started a Revolution .

Great read to put on a Kindle.