That's sounds like it might be a good idea, until you read that Bong is an air ace who was offered the case of Scotch by Eddie Rickenbacker.
(Do they really save that much linear space by setting "M'Arthur" instead of "MacArthur"?)
About 1 1/2 characters. I think it is automatic by now. Like "foe" instead of "enemy" and "bar" instead of "prohibit."