It's talking about a different business model. No one is advocating theft, either.
Before Microsoft emerged, 99% of all software was free--as in in speech. You bought the software, you got the code also. MS changed that. The notion of closed-source software is a lot more recent than many seem to believe.
hmm... i seem to remember the pre-microsoft era differently as we were up to our knees in licensing issues...
if you’re a programmer and want to give your code away, you should be free to do so, but no user is ENTITLED to free software, any more than one would be ENTITLED to the free result of anyone else’s labor.
The author seems to be advocating theft with his link to that little “Game of Thrones” cartoon.