You inscribe “Able was I ere I saw Elba” once, just once, and you *never* hear the end of it.
Mr. Praline: I understand this IS Bolton.
Owner: (still with the fake mustache) Yes?
Mr. Praline: You told me it was Ipswitch!
Owner: ...It was a pun.
Mr. Praline: (pause) A PUN?!?
Owner: No, no...not a pun...What’s that thing that spells the same backwards as forwards?
Mr. Praline: (Long pause) A palindrome...?
Owner: Yeah, that’s it!
Mr. Praline: It’s not a palindrome! The palindrome of “Bolton” would be “Notlob”!! It don’t work!!