Because they will put full windows machines in phone sized packages. Add a Bluetooth keyboard, bluetooth mouse, plug in a mini HDMI cable to a monitor and you can have your full windows machine with all your software installed wherever you happen to be at the time.
This will pull the power users (who seek the most capable and flexible platform) away from android. Possibly for good.
Power users are a relatively niche market sector, yet they affect the purchases of a wider group of people who rely on them for advice and tech support.
Over time Android will take a hit. Apple was never much of a competitor for this market sector because of the relentless effort they put in to keeping their walled garden enclosed. Windows Phone was too much increased cost and too much more work for the small amount of increased functionality it held over Android.
This will be a different trade off. And Android has already set itself up to lose by decreasing SD card functionality.
THANKS!!! I think what you are saying is that at 13nm you can put Windows 10 on phones and other devices (tablets) and have it function very well. Also 13nm eating up less juice.
Intel and Microsoft have been allied for decades. Its either cooperatively evolve this way or keep losing market share to snapdragons and the like
Google is gambling on that trade-off getting them more Enterprise attention. The SD card's vulnerability to theft and lack of user controls was a major stumbling block for serious Enterprise adoption. It was just too easy for a rival to remove an SD card, replace it with a malware infected card, or copy the data off an SD card and replace it, or just steal it. Data could be copied from computers with ease with SD cards in SD card readers, transferred to Phones, and then stolen direct from servers. Not good. Removing the capability obviates that potential.