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What Happens If Apple Starts Making Cars
Harvard Business Review ^ | FEBRUARY 19, 2015 | Michael Schrage

Posted on 02/21/2015 9:50:45 PM PST by Swordmaker

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To: Carthego delenda est

You couldn’t bring the car back to the dealer. You’d have to mail it straight to Apple.


21 posted on 02/21/2015 10:45:32 PM PST by Jonty30 (What Islam and secularism have in common is that they are both death cults)
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To: Swordmaker

iMove

iDrive

iGo

iTransporter

Whatever, just don’t forget to put it in iPark.


22 posted on 02/21/2015 10:46:27 PM PST by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: Swordmaker

Ah, the idea that Apple might be successful just kills some of the people on FR. Their spleen venting is actually pretty funny.

I have no idea if Apple can make a successful car. It’s not a computer and it isn’t a cellphone. I would guess if any company has a chance it might be Apple, but I don’t know.

One of the things that most car companies have had is someone with a vision and passion about a car or automotive concept that nobody else has thought about. Is anyone at Apple filling that role? I know they’ve hired a heavy hitter team of designers, engineers and product managers, but I haven’t heard anything about the vision that is driving them.

I’m not saying Apple can’t do it, but I haven’t heard a single thing about Apple being able to differentiate themselves from the pack. Their first car won’t be out until at least 2020, and there will be a lot more competition in the electric car market by then.


23 posted on 02/21/2015 10:48:12 PM PST by Comstock1 (You can't have Falstaff and have him thin.)
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To: Swordmaker

“And where has Apple given that bad of service?”

I live about a 3-1/2 hour drive from the nearest apple store (Tucson), so I called first. This was after finding out my iPhone 5 (which I have plugged in and am posting from) is one that indeed has a faulty battery. The store transferred me to somebody working at a place with a goofy name like Apple Martini Bar or some such nonsense. The guy I spoke with confirmed from the serial number that yes, the battery is defective and can be replaced for ‘free’. The catch is that they will not do it if the screen isnt 100%, and the screen on my phone has a small spot where it has seperated from the backing. Cost of replacing the screen is about $120. Might as well get the 6, but am contemplating the Samsung just because of this issue. I had reservations about the iPhone before I ever bought one because I feared not being able to change the battery, and sure enough, such is what I am facing. “It’s their policy”.


24 posted on 02/21/2015 10:49:27 PM PST by Carthego delenda est
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To: Swordmaker

Apple makes all of their stuff in China.

Not exactly an American worker friendly outfit.


25 posted on 02/21/2015 10:57:28 PM PST by Radix ("..Democrats are holding a meeting today to decide whether to overturn the results of the election.")
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To: Swordmaker

Apple will sue GM, Ford and Chrysler claiming they invented the wheel?


26 posted on 02/21/2015 10:58:33 PM PST by Dalberg-Acton
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To: Swordmaker
I'm going to wait for the Linux car.

It will be ugly and no one will like it but it will run great.

27 posted on 02/21/2015 10:59:15 PM PST by Manic_Episode (GOP = The Whig Party)
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To: Radix

This is a valid, huge concern.

Apple needs to produce more right here.


28 posted on 02/21/2015 11:13:24 PM PST by Cringing Negativism Network (http://www.census.gov/foreign-trade/balance/c5700.html)
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To: OneWingedShark
Then we’ll soon see a type of driver that makes the smug from Prius drivers seem reasonable...

In my lifetime we will have gone from cars that were "unsafe at any speed" to cars that will bore you to death.

But seriously, what worries me when people start talking about your car having an "ecosystem" is the question of exactly who or what that ecosystem will include.

Of course, your iCar will be connected to every other iDevice you own, and Mother Apple, itself.

Will it also be connected to the local, state, and national police forces? The NSA? Homeland Security? The IRS?

Is Apple big enough to prevent that from happening, and do they even want to?

There's nothing that the liberal/fascist control freaks want more that to have absolute knowledge and control of people's movements. And with a fully connected driverless car, uhhh, transportation module, they will have that.

We're talking about the voluntary dissolution of one major aspect of what used to be our freedom of movement and association.

But most people won't care. The iCar will be safe and eco-friendly and oh-so-hip.

And every iCar will have its very own telescreen to lull us into submission.

And before the flamethrowers come out, as they surely will, the same comments apply to the Googlemobile too.

29 posted on 02/21/2015 11:17:59 PM PST by Fresh Wind (Falcon 105)
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To: Manic_Episode
I'm going to wait for the Linux car.

It will be ugly and no one will like it but it will run great.

And it will be free!

30 posted on 02/21/2015 11:20:41 PM PST by Fresh Wind (Falcon 105)
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To: Comstock1

I drive the work route on the LA freeways. 90% of the cars have only one driver.

Because of that and the weather, the most reasonable mode of transportation here is the motorcycle. If everybody had one the jams wouldn’t be as bad, if we had any at all.

I welcome any new entrant in the car market, but believe it won’t matter.


31 posted on 02/21/2015 11:21:49 PM PST by Loud Mime (Keep the Commandments; it's better than gambling on forgiveness.)
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To: Swordmaker

Same here. Months between restarts and those are almost always for software updates. Just did the Yosemite update tonight and it was totally painless, smooth and fast.

While Windows 7 at work — multiple daily “App So-and-So quit working. Please wait while Windows attempts to fix the problem.” messages. Several years of using that clunker and never ONCE has Windows actually fixed anything. I just hit Cancel and restart the machine. Same experience with many different PC laptops by multiple manufacturers over the years.


32 posted on 02/21/2015 11:40:17 PM PST by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: Swordmaker
Maybe we could finally get to see a car with one of the new IC engines which are withering on the vine in the US...
33 posted on 02/21/2015 11:43:10 PM PST by leopardseal
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To: Comstock1
One of the things that most car companies have had is someone with a vision and passion about a car or automotive concept that nobody else has thought about. Is anyone at Apple filling that role? I know they’ve hired a heavy hitter team of designers, engineers and product managers, but I haven’t heard anything about the vision that is driving them.

from the article:

The money, frankly, is secondary; the real issue is creativity and capability.

That is dangerous thinking for a capital intensive industry that has been a black hole for those who flew too close to the sun. The auto industry changes glacially for a reason. Apple's cash hoard just gives it a longer rope.

The future of cars is in battery technology: chemistry and physics. This is to cars what Intel is to Apple. An autonomous car powered by an internal combustion engine won't cut it. If Apple is to diversify, there are businesses that are better candidates, like chip fabs.

What would Jobs have done? He was ferocious in delivering a product that the user wanted, not 'brilliant', the word the author likes using.

34 posted on 02/22/2015 12:08:50 AM PST by Praxeologue ( ')
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To: leopardseal

Not sure I would call the KATech opoc motor a advancement. It looks complex, and has many high mass parts in motion. This will drain efficiency, unfortunately. One of the major losses of energy in a internal combustion engine is the reciprocating mass and the loadings it produces on the bearings, and losses in the cylinder bore from friction of the piston traveling in the bore. This engine manages to increase all of those losses, by doubling the piston count, and tripling the losses for connectivity to the crankshaft (normal piston attachment via rod to crank, 2 rods for opposing piston and two crank attachment points -— all this just for one cylinder).

Additionally, their ECT (electrically controlled turbocharger) seems bogus as well. Currently, this technology is desired by both OEMs and the aftermarket, however, the problem is with the power density in the brushless motors available to drive the turbocharger, vs. weight & size required to actually perform the job. For example, to generate boost pressure you need around 20 to 30hp electric motor drive for the compressor wheel to generate useable boost. Currently, that takes a fairly large electric motor to develop that kind of power (too much for a small package item like a turbocharger, even using rare earth magnets and high quality copper). Bigger turbos, like for diesel trucks, in OEM form, can supply 100hp from the power turbine to the compressor side of the turbo!

Also, the site seems very shady. They claim improvements in efficiency and big claims for their ECT technology, but they post no numbers... which leads me to believe they have a questionable motive in their “innovations”. I suspect they are fleecing non-technical investors, kind of like EEStor did with their super capacitors.

Finally, their generator as described is far too complex. Something about locking stators and rotors, and wear balancing between two opoc motors. This would completely defeat the simplicity of a normal three phase alternator.

Of course this is probably all a moot point anyway... I suspect Apple will do electric only.

But the piston engine itself has a lot of life left in it, but it won’t look much different from what we have now -— just more precise control over valve operation, fuel injection events (and ignition timing for non-compression ignition engines), and turbocharger sequencing.


35 posted on 02/22/2015 1:05:31 AM PST by Aqua225 (Realist)
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To: Swordmaker
The Apple dealership:

“I'm sorry sir, You have the I-Pacer 3.2 which is now obsolete. You need to upgrade to the I-pacer 3.3 with Scooty Puff I-tunes interface.”

“But I just bought this car last week and I just want an oil change”

With the release of the I-pacer 3.3 we no longer service the I-pacer 3.2. You will need to upgrade by buying the new model it will do everything you could ever want a car to do — at least until the I-Pacer 3.4 comes out in about an hour.

36 posted on 02/22/2015 2:02:34 AM PST by Cowman (How can the IRS seize property without a warrant if the 4th amendment still stands?)
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To: American in Israel
If it was not for Linux, the Apple / Mac world would have crashed and burned years ago.

Why would you say such a ridiculous thing? Apple does not use Linux, contrary to some LINUX user's fantasies. Apple does, however make some serious contributions to the open source community by developing and maintaining the printing system Linux uses, the system linux uses for most of its browsers, and quite a few other open source projects.

37 posted on 02/22/2015 2:47:17 AM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: llevrok
so if Apple’s computer was a Macintosh, would their car be Lemon ?

Probably one of these ...


38 posted on 02/22/2015 2:59:33 AM PST by cynwoody
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To: Kennard
What would Jobs have done? He was ferocious in delivering a product that the user wanted

He was ferocious at delivering a product that the users didn't know they wanted until, suddenly, it was available.

39 posted on 02/22/2015 3:04:20 AM PST by cynwoody
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To: Radix
Apple makes all of their stuff in China.

Not exactly an American worker friendly outfit.

First of all, that's not true. Apple makes the MacPro in Austin, Texas, and the IMacs in Elk Grove, California, both of which, the last time I looked, were still within the borders of the USA. The iPhone and iPad are also assembled in Brazil. Apple is also directly and indirectly responsible for the creation of more than ONE MILLION jobs in the USA! Compare those jobs to the approximately 200,000 assembly line workers employed by companies who assemble Apple products in Chinese plants owned by other companies. . . and who also work for every other consumer electronic company you can name. Which brings me to my final point: name one whose products are NOT manufactured in China.

I just told you one.

40 posted on 02/22/2015 3:12:49 AM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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