I was a regular Starbucks customer...between ramping up the race issue and this, no thanks. I don’t need products to be be pushing an issue. I need a good product. Frankly, there are better products out there. Starbucks best asset is convenience. They are everywhere and easy to find near work, home, travel, shopping, etc. I guess they don’t need more revenue.
When you have a successful product....you sell the product...not some moral theme deal which is connected to the product. Any successful businessman knows that (ten lessons of a successful long term product).
Something tells me that they are about to engage in a loss strategy and watch a quarter of their market share drop in one year. Just firing the CEO won’t be enough, and I’ll go ahead now and make this 2016 prediction....they get sold off to someone else in the market, or they rebrand the entire product.
Years ago, I had some professor who did a business introduction class, and one night...he did the ten lessons of life about a business. He’d actually started three businesses and watched two of them go into ‘epic failure’. One of the lessons of the failures was that you never involve morale lessons in the product you have or twist it into some political statement. Once you do that....half the crowd will hate you and you lose your customer base.