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NBC News’ Boss Faces Challenge Fixing MSNBC
Associated Press ^ | Mar 29, 2015 1:38 PM EDT | David Bauder

Posted on 03/29/2015 12:12:25 PM PDT by Olog-hai

As he returns to run the NBC News Group, Andy Lack faces one of the same puzzles he tried to solve a decade and a half ago: how to make MSNBC work.

While he was gone, MSNBC changed from traditional news to a political network with a liberal lens. Now that it is mired in a ratings slump, Lack’s mandate as chairman will be figuring out if MSNBC needs a complete overhaul or a sharpening of its mission.

The current picture is seriously ugly. Through early March, Chris Hayes’ viewership at 8 p.m. on weekdays was down 23 percent from last year, Rachel Maddow was off 24 percent and Lawrence O’Donnell down 26 percent. Among the 25-to-54-year-old demographic that is the basis for advertising sales, the prime-time lineup lost nearly half its audience. Daytime isn’t much better. …

(Excerpt) Read more at hosted.ap.org ...


TOPICS: Business/Economy; Society; TV/Movies
KEYWORDS: andylack; liberalagenda; liberalfail; msdnc; mslsd; msnbc; nbc; rachelmaddow
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To: Olog-hai
Nobody seems to understand.

MSNBC can have many viewers, or it can have NONE.

The powers that be will make sure it is funded, 99% chance with OUR tax dollars.

It is the main propaganda feed for the administration. Not one dictator has ever cared about the 'ratings' for a propaganda feed.

Not one.

Andy Lack has no challenge at all.

61 posted on 03/29/2015 3:56:40 PM PDT by Lazamataz (The FCC takeover of the internet will quickly become a means to censorship of dissent.)
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To: Beowulf9
"“MSNBC changed from traditional news to a political network with a liberal lens.”"

Actually, it was more like this:

“MSNBC changed from fringe left wing news to a political network with a bat s#!^ loony extreme liberal lens.”

62 posted on 03/29/2015 4:26:47 PM PDT by norwaypinesavage (The Stone Age did not end because we ran out of stones)
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To: Lazamataz

Same reason the NYT hasn’t utterly collapsed.


63 posted on 03/29/2015 4:33:44 PM PDT by Olog-hai
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To: Lazamataz

Laz you see the truth. Thank you for saying this.

It is like people there are two alternate and diverging worlds out there.


64 posted on 03/29/2015 4:35:44 PM PDT by Chickensoup (Leftist totalitarian fascism is on the move.)
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To: Olog-hai

Going the way of air america


65 posted on 03/29/2015 5:08:32 PM PDT by JohnBrowdie (http://forum.stink-eye.net)
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To: Olog-hai

66 posted on 03/29/2015 5:13:51 PM PDT by Sooth2222 ("In a democracy people get the leaders they deserve." - Joseph de Maistre, 1753-1821)
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To: Olog-hai

All Sharpton, all the time. That’s the ticket.


67 posted on 03/29/2015 6:46:45 PM PDT by NonValueAdded (I love it when we're Cruz'in together)
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To: norwaypinesavage
Actually, it was more like this: “MSNBC changed from fringe left wing news to a political network with a bat s#!^ loony extreme liberal lens.”

LOL - good one.

68 posted on 03/30/2015 7:18:21 AM PDT by GOPJ (Racism is racism, regardless of the race of the racist. - Freeper RipSawyer)
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