Sad to say it, but I don’t think a lot of people these days want to run around with a trendy, demonstrably valuable item on their wrist. You could lose a wrist that way.
As you might surmise from my post immediately above. . . I'm not too worried about it. I carry concealed. If they want my ring, they'll have to fight me for it. My girlfriend doesn't leave the house without at least $30k to $50K of jewelry, so I have to guard her, too, when we are out. She says what's the point of owning it if you can't flaunt it! ;^)
From the sales figures, it was apparent the most sold model was the sport model: $349.00. Not like bumping off a Rolex.
They’d be more successful getting my iPad which I carry daily and is twice valuable.