sounds like he doesn’t know the customers in his market.
he was in new jersey. liberal cesspool. he should move to a red state. they don’t penalize for not being the ‘state approved race’
“he was in new jersey. liberal cesspool.”
Your statement simplifies things a little too much. New Jersey like everywhere else is not homogenous.
He was in Hunterdon County which is pretty darn conservative.
I live in his town and it is not a liberal area at all. The liberal NY/NJ newspapers made a commotion about it, but locally it was not a big deal. I’ve lived here for 30 years and didn’t know the place existed. He didn’t advertise or run specials or participate in promotion of any kind that I can find.
Think his business died for the usual reason; he didn’t know what he was doing.