Their data only covered those people who were in the United States, had downloaded Slice's app, and had religiously scanned their receipts. . . and they conflated pre-orders with actual sales. It excluded all foreign sales in 10 other nations including China (their app was not available outside the US) where 67% of Apple Watch sales occurred, the Slice app required people to scan a physical receipt received from a store. Apple sends email receipts which are unlikely to be printed out by anyone, so few were actually scanned, and finally, on May 26th, Apple Watches went on sale at all Apple retail stores . . . and opened in 25 other countries and also those were being sold in the Apple Retail stores. In other words, Okie, As of May 26th, customers no longer had to order Apple Watches online, but Slice Intelligence, unintelligently, interpreted their online sales data to be 1) universal, and 2) ignored the fact that customers preferred to go to an Apple Retail Store and select an Apple Watch in person and buy direct, and 3) a sign of a drastic drop in overall sales of the Apple Watch. The logic of Slice's chart defied all other companies tracking Apple Watch sales because Slice only looked at ONLINE SALES, only at US sales ignoring the rest of the world with a multi-national company, and as a result they were laughed at.
Slice has very little credibility, being a startup using a limited, unproven means of measuring sales, because it requires a self-selected reporting base. . . and used an unproved algorithm that with this report proved woefully lacking in accuracy.
But, let's grant Slice's chart figures for May of 20,000 per day. Remember these are US sales only. That's 620,000 watches sold in the United States which represent approximately 34% of the worldwide sales figure. Calculating that we find that means that Apple sold 1.8 MILLION Apple Watches in May. At a $500 average selling price, just in May alone, Apple's revenue was almost $900 million. During the 20 days that the Apple Watch was available in April for sales, it is obvious it averaged above 20k, so let's just use that as a number. That's 400,000 in April, for revenue of $200 million. June is unknowable, but those companies such as Gartner and Canacord who, unlike Slice intelligence, DO track international, online and brick and mortar store sales, claim Apple sold over 3.5 MILLION Apple Watches for that quarter. At the $500 ASP, that's $1.750 BILLION in Revenue. Strange, that is almost exactly the $1.8 BILLION that Apple increased their "Other" category on their quarterly report in their Financials for that quarter. Oops, all of that shows YOU ARE WRONG!