Posted on 12/02/2015 6:00:17 AM PST by Citizen Zed
Along with Playboy's decision in October to end nudity in its pages, the Pirelli pivot seems to give real substance to the theory that we are at a flexion point in the public objectification of female sexuality. Especially because the calendar, which is introduced every year with a giant party attended by not only the fashion flock but, in 2012, by Luiz Inacio Lula da Silva, the former president of Brazil; and, in 2014, Roberto Maroni, the president of Lombardy, has become something of a collector's item.
...
We are in the midst of a perfect storm of cultural icons and politics and Hollywood," Ms. Zimmerman said. "Between the first credible woman presidential candidate, all the powerful female characters on television from 'Supergirl' to 'Madam Secretary' to 'Scandal,' the pressure for parity in pay, it is impossible to ignore the empowerment of women. Besides, who uses a calendar anymore? It has to stand for something else."
...
Tavi Gevinson also believes the calendar reflects a point of no return, though for a different reason. "A white, able-bodied cis-gendered woman being naked is just not revolutionary anymore," she said. "I don't think anyone is going to be like, ' 'Damn, I wanted those naked chicks.' "
(Excerpt) Read more at nytimes.com ...
Wtf..the world is truly upside down
Your welcome...
Nothing says, “buy our tires” like a calendar full of sad, ugly women.
My Mustang GT came from the factory with Pirellis. Horrible tires that wouldn’t hook up worth a damn! Replaced them with Sumitomos last summer.
So after seeing this calendar, I wonder if their motto is “ we don’t hook up, and neither should you.”
Pirelli now makes spare tires?
oh, man. This cracked me up!
Annie Leibovitz shot this depressing calendar. She can do much better work, see her photos of Linda Ronstadt clad in red lingerie in Rolling Stone (1976).
http://www.popsugar.com/fashion/Pirelli-Calendar-2013-All-Pictures-Behind-Scenes-25999603?stream_view=1#opening-slide “The biggest difference in the 2013 Pirelli Calendar is that its subjects aren’t nude.”
http://www.independent.co.uk/news/world/europe/in-pictures-first-look-at-the-pirelli-calendar-2014-8954808.html#gallery [sfw but suggestive]
http://www.harpersbazaar.com/fashion/models/g4510/pirelli-calendar-2015/ [NSFW]
http://www.nytimes.com/2015/12/03/fashion/the-2016-pirelli-calendar-may-signal-a-cultural-shift.html “The biggest difference in the 2016 Pirelli Calendar is that normal viewers would rather see tires.”
Looks like a herpes treatment calendar, not a tire manufacturer.
I would hope so - that she can do better work. Some of the women/models in the calendar are not too bad (they aren’t total write-offs). But the costume/clothing choices, posing and composition... Definitely not her best work - and I’m typically a fan of B&W photography. Every one of those shots could have been made far more appealing - attractive without going slutty/obvious. Oh, and where were the tires? Where’s the product placement? SMH...
D@mn...are you sure that’s not Michelin?
So they make crappy tires that men, who are driven by logic and reason, will know are crappy and not buy.
So they make a calendar not aimed at appealing to men’s objectification but aimed at appealing to women’s (and Pajama Boy’s) emotionalism. Who will buy Pirellis not because of whats in the calendar but because of what the calendar “represents” ... because they are “progressive” and therefore buying them makes them feel better about themselves. Just like with Apple products.
And because the calendar is so precedent setting, Pirelli is getting tens of millions of dollars in free advertising that plays right into their marketing strategy.
whose marketing genius was this? Don’t MEN usually buy tires? Yoko Ono, lol.
June 2015: Anna Ewers
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Pirelli Calendar 2016
Coffee, keyboard etc.
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