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How Garden & Gun Magazine Defies Industry Slump
Wall Street Journal ^ | 1 feb 2016 | JEFFREY A. TRACHTENBERG

Posted on 02/03/2016 7:51:13 AM PST by DUMBGRUNT

Since it made its debut in April 2007, the publication has hewed to its own course, focusing on everything Southern from ham biscuits to bird-dog trainers... it remains tightly focused on food, drink, the land, travel, and the sporting life, including bird hunting and shotguns. Roughly 72% of subscribers live in the Southeast or Southwest... “Our audiences are very different,” said Sid Evans, the former editor-in-chief of Garden & Gun who now edits Southern Living. He noted that more than 90% of Southern Living’s subscribers are female. Women account for about 47% of Garden & Gun’s subscribers.... At a time when gun control has become a heated topic of debate in the country, Garden & Gun has never shied away from its love of field sports such as bird hunting. The December/January issue, titled “Best of the Sporting South,” includes a look at gun dog trainers and a feature story about bird shooting in England.

(Excerpt) Read more at wsj.com ...


TOPICS: Agriculture; Business/Economy; Gardening; Pets/Animals
KEYWORDS: banglist; garden; gardenandgun; gardengun; gun; magazine
I'm not from the south, but have lived there and enjoyed the culture. My father was born on a farm in Clermont county Ohio. The saying I often heard was, 'but for a few miles and a river...'. Yes, but for the river we would all be"briars"!
1 posted on 02/03/2016 7:51:13 AM PST by DUMBGRUNT
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To: DUMBGRUNT

Love this magazine. Interesting and well executed.


2 posted on 02/03/2016 7:52:59 AM PST by americas.best.days... ( I think we can now say that they are behind us.)
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To: DUMBGRUNT

Terrific magazine. I stumbled into the first issue and have had a subscription since.


3 posted on 02/03/2016 7:58:11 AM PST by .45 Long Colt
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To: stylecouncilor

...ping....


4 posted on 02/03/2016 8:11:44 AM PST by onedoug
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To: .45 Long Colt

This would be diffficult to duplicate in a diverse area. Not all Southerners think alike but obviously, enough do.


5 posted on 02/03/2016 8:14:09 AM PST by Eric in the Ozarks (Baseball players, gangsters and musicians are remembered. But journalists are forgotten.)
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To: Eric in the Ozarks

Some Southerners trash both Garden and Gun and Southern Living (and a few other similarly targeted magazines such as Delta) as being “inauthentic.” Some seemingly jealous editors of other regional publications fan the flames. What they seem to mean is that since G&G and Southern Living may not appeal to the carpet-bag retirees, trailer park meth-cookers, liberal granola types, or blacks, their readers are racist neo-Confederates. Thankfully there are, generally speaking, enough traditional, educated, and upper middle class Southerners to form a reliable reader base.


6 posted on 02/03/2016 8:34:38 AM PST by .45 Long Colt
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To: .45 Long Colt

Heh ... I’ve seen a few copies of these magazines. They’re not quite my thing, and I don’t subscribe ... but I’m glad to live in a world where they exist. Same thing with Italian super-cars and yachts.


7 posted on 02/03/2016 8:38:07 AM PST by NorthMountain ("The time has come", the Walrus said, "to talk of many things")
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To: americas.best.days...

Garden & Gun magazine http://gardenandgun.com/

I think I remember reading about this before, possible here on FR, in the past.

Interesting business strategy.


8 posted on 02/03/2016 8:51:50 AM PST by Texas Fossil ((Texas is not where you were born, but a Free State of Heart, Mind & Attitude!))
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To: .45 Long Colt

I know the problem.

Texas Monthly is like you described. They are carpetbagging outsiders who present a Gucci version of Texas. And some city dwellers seem to accept it. I normally only see Texas Monthly in the Dr.’s office and the dental office.


9 posted on 02/03/2016 8:55:20 AM PST by Texas Fossil ((Texas is not where you were born, but a Free State of Heart, Mind & Attitude!))
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To: Texas Fossil

I’ll second that opinion.


10 posted on 02/03/2016 8:58:17 AM PST by Liberty Valance (Keep a Simple Manner for a Happy Life :o)
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To: DUMBGRUNT

Good magazine, lots of interesting stuff. I don’t remember if we’re still getting it, though.


11 posted on 02/03/2016 9:18:49 AM PST by Tax-chick ("Government employees are the single most important Democrat interest group."~Kevin Williamson)
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To: americas.best.days...

We had a 2 year subscription but now I think you can get it online free. Great mag.


12 posted on 02/03/2016 10:28:06 AM PST by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
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To: DUMBGRUNT

Born & grew up in Claremont Co. until we moved to Hyde Park. I have wonderful memories. It was like being in the country, but w/ neighbors.


13 posted on 02/03/2016 10:41:15 AM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: leaning conservative

Claremont Co.to Hyde Park (Chicago)!

I know the urban sprawl was pushing east... I’m thinking culture shock!

A cousin still lives on the old family farm!
Many of my kin are still there, some have farms in Claremont and brown Counties.

I once worked at the University of Chicago, going North on Cottage Grove is a different world.


14 posted on 02/03/2016 12:22:25 PM PST by DUMBGRUNT (Looks like it's pretty hairy.)
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To: DUMBGRUNT

No, right outside Cindy. We lived by the now I believe, really awful Withrow High school. I have unbelievable great memories from that time also. I still remember my phone # from when I was a little girl.....752-1752. The things we remember, the things we love(d).......nice to talk to an Ohio person. My mom was born & grew up in Marietta & we moved there when I was about 11. Also later lived in Athens & taught at a hippy school. What a long strange trip it’s been, huh?!!!! We had a friend who went to the U. of Chicago.......SAID the same thing. ;)


15 posted on 02/03/2016 5:35:43 PM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: leaning conservative

Not Cindy.....Cincinnati.


16 posted on 02/03/2016 5:36:49 PM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: leaning conservative

Cincinnati!

Cincinnati is a bit of a sore point within the family, My great...^6 great grandfather owned the land that is now Fountain Square!$$$

He traded it off in exchange for a firearm!
One of my elderly aunts has the original papers from the sale.


17 posted on 02/03/2016 5:50:57 PM PST by DUMBGRUNT (Looks like it's pretty hairy.)
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To: DUMBGRUNT

Don’t be sad, it’s only worth a billion dollars now! When I was in 4th grade a group of kids made a public service commercial. I believe we sang & danced around the fountain. 5 way Skyline.......to die for & Zino’s & Graeters....yum!


18 posted on 02/03/2016 6:37:18 PM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: DUMBGRUNT

Does someone still have the firearm?


19 posted on 02/03/2016 6:39:44 PM PST by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!!!!!!)
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To: leaning conservative
Does someone still have the firearm?

Not that I am aware of.

My father, who was born 'the year of the big flood of the Little Miami', was not deep into the family lore. He left the farm for the US Navy and was home on leave 7 Dec 1941.No phones, so he hitchhiked to Cincinnati for further orders. The old man was career Navy and we moved around, but each year we would visit the family farm.

20 posted on 02/03/2016 7:21:15 PM PST by DUMBGRUNT (Looks like it's pretty hairy.)
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