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NASCAR Zeroes In On Potential Title Sponsors For Cup Series: NASCAR said that it is talking to "roughly a dozen candidates" to replace Sprint as its Cup Series title sponsor, but the governing body has "zeroed in on around three leading candidates and has swapped term sheets with at least one of them," according to sources cited by Adam Stern in this week's SPORTSBUSINESS JOURNAL. Sources said that companies "still in the hunt" include grocery chain Kroger, Yum! Brands, Coca-Cola, South Korea-based Samsung and China-based electronics brand Hisense. There has "been concern in some corners of the industry about how the search is not yet complete, but NASCAR's top sales executive sounded confident a deal will get done." NASCAR Chief Sales Officer Jim O'Connell said, "We're in a really good place; we're exactly where we thought we'd be time-wise." Sources said that NASCAR is "likely to end up with at least a four-year deal" in the $25-35M range in annual rights fees. Sprint's original 10-year deal with NASCAR reportedly was worth $75M in "annual rights and activation fees combined"(Sports Business Daily), see past news on the sponsor search on the NASCAR Sponsorship News page.(8-3-2016)

So NASCAR is looking at roughly a third annually of what Sprint was paying?

Broadcast note: Sunday’s race will be on the USA network. (Dish Network channel 105)